{"id":5877,"date":"2018-07-20T14:59:37","date_gmt":"2018-07-20T12:59:37","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=5877"},"modified":"2020-05-08T13:49:20","modified_gmt":"2020-05-08T11:49:20","slug":"6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\/","title":{"rendered":"6 pa\u0219i simpli pentru \u00eembun\u0103t\u0103\u021birea SEO a site-ului t\u0103u"},"content":{"rendered":"<div class=\"itemIntroText\">\n<p><strong>Optimizarea pentru motoarele de c\u0103utare este un proces necesar oric\u0103rui site. Nu trebuie s\u0103 fii un expert SEO pentru a \u0219ti ce e nevoie s\u0103 fie implementat.<\/strong><\/p>\n<\/div>\n<div class=\"itemFullText\">\n<p>Mai jos sunt 6 pa\u0219i prin care po\u021bi s\u0103 \u00ee\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti performan\u0163a SEO pentru site-ul t\u0103u!<\/p>\n<p><!--more--><\/p>\n<h2>1. S\u0103 \u0219tii cum s\u0103-\u021bi identifici clientul<\/h2>\n<p>Primul lucru pe care trebuie s\u0103 \u00eel faci este s\u0103 te g\u00e2nde\u0219ti la audien\u021ba ta. Ce cuvinte cheie va c\u0103uta? Ce alte site-uri online vor vizita ei? Cum pot ajunge cel mai repede la site-ul t\u0103u?<\/p>\n<p>Dac\u0103 nu \u00ee\u021bi \u00een\u021belegi audien\u021ba, organizarea site-ului t\u0103u online va fi mult mai grea.<\/p>\n<p>Puncte cheie:<\/p>\n<ul>\n<li>G\u00e2nde\u0219te-te exact la <a title=\"Ce g\u00e2nde\u015fte un consumator modern \u0219i realist?\" href=\"https:\/\/dcwebdesign.ro\/en\/ce-gandeste-consumatorul-modern-si-realist\/\">ce anume vor c\u0103uta utilizatorii<\/a> pe site-ul t\u0103u.<\/li>\n<li>\u00cencearc\u0103 s\u0103 te g\u00e2nde\u0219ti la modalit\u0103\u021bi pentru divizarea pie\u021bei c\u0103 s\u0103 ob\u021bii \u021bipare diferite de identificare.<\/li>\n<li>Cerceteaz\u0103-\u021bi competitorii \u2013 observ\u0103 cum \u00ee\u0219i atrag vizitatorii pe site-ul lor \u0219i cum po\u021bi adopta acele strategii pentru site-ul t\u0103u.<\/li>\n<\/ul>\n<h2>2. Con\u021binut relevant \u0219i folositor<\/h2>\n<p>C\u00e2nd scrii con\u021binut pe site-ul t\u0103u online, men\u021bine-l concis. Textul t\u0103u are dou\u0103 scopuri: s\u0103 atrag\u0103 cititori \u0219i s\u0103 fie v\u0103zut ca pagini de suport pentru motoarele de c\u0103utare. Fii sigur c\u0103 ai cuvinte cheie relevante \u00een con\u021binutul pe care inten\u021bionezi s\u0103 \u00eel distribui.<\/p>\n<p>Puncte cheie:<\/p>\n<ul>\n<li>Nu supra\u00eenc\u0103rca o pagin\u0103 cu text. \u00cen leg\u0103tur\u0103 cu acest aspect, nici nu te baza numai pe grafic\u0103. Pagina ta ar trebui s\u0103 alc\u0103tuiasc\u0103 o balan\u021b\u0103 bun\u0103 \u00eentre cele dou\u0103.<\/li>\n<li>Pentru strategia SEO, asigur\u0103-te c\u0103 utilizezi cuvinte cheie relevante \u0219i include link-uri at\u00e2t interne c\u00e2t \u0219i externe. Toate aceste elemente ajut\u0103 \u00eent\u0103rirea optimizarii tale <strong>SEO<\/strong>.<\/li>\n<li>Actualizeaz\u0103-\u021bi cu regularitate con\u021binutul. Dac\u0103 subiectul devine irelevant, dac\u0103 un link nu mai func\u021bioneaz\u0103 sau utilizarea paginii scade considerabil, este timpul s\u0103 iei \u00een considerare \u00eenlocuirea con\u021binutului expirat.<\/li>\n<\/ul>\n<h2>3. \u201cSchema Markup\u201d<\/h2>\n<p>\u201cSchema Markup\u201d este nucleul tehnologic al\u00a0<strong>SEO<\/strong>. Ea furnizeaz\u0103 structura pentru site-ul t\u0103u, faciliteaz\u0103 calea motoarelor de c\u0103utare s\u0103 g\u0103seasc\u0103 informa\u021bii relevante \u0219i dac\u0103 sunt folosite corect, pot ajuta la sporirea ratei de accesare a site-ului t\u0103u.<\/p>\n<p>\u00cen func\u021bie de ce tip de site ai, exist\u0103 multe feluri de scheme diferite pe care le po\u021bi utiliza \u0219i care \u00ee\u021bi pot \u00eembun\u0103t\u0103\u021bi apari\u021bia pe paginile \u00een rezultatele motoarelor de c\u0103utare (SERPs). Schemele lucreaz\u0103 pentru a clarifica con\u021binutul t\u0103u \u0219i cu c\u00e2t acesta este mai clar, cu at\u00e2t clasificarea SEO este sporit\u0103.<\/p>\n<p>Puncte cheie:<\/p>\n<ul>\n<li>Include \u00een schema ta c\u00e2t de mult\u0103 informa\u021bie po\u021bi. Cu c\u00e2t po\u021bi include mai mult\u0103 informa\u021bie, cu at\u00e2t mai bine. Colajul bogat pe care \u00eel creezi pentru afacerea ta pe SERPs va fi mult mai detaliat \u0219i informativ. Totu\u0219i, dac\u0103 folose\u0219ti informa\u021bie incorect\u0103 sau date suprasolicitate, colajele tale vor disp\u0103rea \u0219i clasific\u0103rile tale SEO vor sc\u0103dea.<\/li>\n<li>Exist\u0103 multe agen\u021bii de marketing online care ofer\u0103 ajutor c\u0103 s\u0103 \u00ee\u021bi po\u021bi implementa propria ta schem\u0103. \u00cen cazul nostru, ne po\u021bi contacta \u0219i i\u021bi vom oferi un audit gratuit asupra site-ului t\u0103u.<\/li>\n<\/ul>\n<h2>4. Site accesibil pe telefonul mobil<\/h2>\n<p>Potrivit Invesp, la sf\u00e2r\u0219itul lui 2018, mai mult de 2 mld.de utilizatori de smart phone-uri vor efectua tranzac\u021bii cu ajutorul telefonului mobil \u0219i 95% din utilizatori caut\u0103 <a title=\"Ce sunt certificatele SSL \u0219i la ce ajut\u0103?\" href=\"https:\/\/dcwebdesign.ro\/en\/ce-sunt-certificatele-ssl-si-la-ce-ajuta\/\">informa\u021bii<\/a> locale despre o afacere, \u00eenainte de a o vizita.<\/p>\n<p>Aceste statistici despre utilizarea sporit\u0103 a telefoanelor mobile, \u00eenseamn\u0103 c\u0103 site-ul t\u0103u online trebuie s\u0103 fie optimizat complet at\u00e2t pentru utilizatorii de computer c\u00e2t \u0219i pentru telefoane mobile.<\/p>\n<p>O diferen\u021b\u0103 major\u0103 care poate deveni greu de administrat, este diferen\u021ba de dimensiune a ecranului. Dac\u0103 informa\u021bia nu este codificat\u0103 corect, citirea \u0219tirilor de pe ecranul telefonului mobil poate deveni dificil\u0103 \u0219i poate \u00eendep\u0103rta utilizatorii de la site-ul t\u0103u.<\/p>\n<p>\u00cen completare, investe\u0219te timp \u0219i \u00een construirea unei versiuni AMP (Accelerated Mobile Page) sau dezvoltarea CMS-ului.<\/p>\n<p>Puncte cheie:<\/p>\n<ul>\n<li>Profit\u0103 de aplica\u021biile de indexare astel \u00eenc\u00e2t con\u021binutul s\u0103 fie u\u0219or de localizat.<\/li>\n<li>\u00cencearc\u0103 s\u0103 scazi num\u0103rul de URL-uri sau redirec\u021bion\u0103ri. Utilizatorii de telefoane mobile consider\u0103 c\u0103 este mai u\u0219or s\u0103 localizezi con\u021binut pe o pagin\u0103 dec\u00e2t s\u0103 cau\u021bi \u00een mai multe pagini. Chiar dac\u0103 trebuie s\u0103 dea scroll ceva mai mult, tot este mai u\u0219or dec\u00e2t s\u0103 acceseze alte pagini.<\/li>\n<li>Asigur\u0103-te c\u0103 site-ul t\u0103u este <a title=\"De ce design-ul responsive este at\u00e2t de important?\" href=\"https:\/\/dcwebdesign.ro\/en\/de-ce-design-ul-responsive-este-atat-de-important\/\">responsive<\/a>.<\/li>\n<\/ul>\n<h2>5. Meta-taguri<\/h2>\n<p>Meta-tagurile sunt critice pentru motoarele de c\u0103utare \u0219i utilizatori. \u00cen timp ce clasific\u0103rile meta nu au un impact la <strong>SEO<\/strong>, au un impact asupra ratelor de accesare sau CTRs. Cu c\u00e2t este mai atractiv \u0219i clar con\u021binutul meta tag, cu at\u00e2t probabilitatea este mai mare s\u0103 fie vizitat\u0103 pagin\u0103 ta \u0219i asta va ajut\u0103 la dezvoltarea clasific\u0103rilor generale SEO.<\/p>\n<p>Puncte cheie:<\/p>\n<ul>\n<li>Fiecare pagin\u0103 de pe site-ul t\u0103u ar trebui s\u0103 aib\u0103 meta-taguri unice. Dac\u0103 paginile au acelea\u0219i meta-taguri, nu ajut\u0103 utilizatorul s\u0103 g\u0103seasc\u0103 ceea ce caut\u0103 \u0219i de asemeni \u00eengreuneaz\u0103 organizarea unei schi\u021be a site-ului cu un con\u021binut relevant.<\/li>\n<li>Meta-tag-urile au limit\u0103ri de caractere. Asigur\u0103-te c\u0103 nu dep\u0103\u0219e\u0219ti aceste limite, dar nici c\u0103 vei cobor\u00ee prea mult sub limit\u0103. Un meta-tag prea scurt este la fel de nociv unul prea lung. Titlurile pot con\u021bine un maxim de 62 de caractere. Descrierile pot con\u021bine un maxim de 156 de caractere. Heading-urile prezente \u00een con\u021binutul text trebuie s\u0103 fie prezente \u00een mod corect ( 1 x H1, oric\u00e2te H2 si oric\u00e2te H3).<\/li>\n<\/ul>\n<h2>6. Optimizarea timpului de \u00eenc\u0103rcare<\/h2>\n<p>Google pune mare pre\u021b pe viteza de inc\u0103rcare a unui site. Cu c\u00e2t aceasta este mai mic\u0103 cu at\u00e2t \u00eel pozi\u021bioneaz\u0103 mai bine.<\/p>\n<p>\u00cen acest sens am detaliat acest aspect \u00een articolul de aici:\u00a0<a title=\"C\u00e2t de rapid trebuie s\u0103 fie site-ul t\u0103u \u00een 2019?\" href=\"https:\/\/dcwebdesign.ro\/en\/cat-de-rapid-trebuie-sa-fie-site-ul-tau-in-2019\/\">C\u00e2t de rapid trebuie s\u0103 fie site-ul t\u0103u in 2019?<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Optimizarea pentru motoarele de c\u0103utare este un proces necesar oric\u0103rui site. Nu trebuie s\u0103 fii un expert SEO pentru a \u0219ti ce e nevoie s\u0103 fie implementat. Mai jos sunt 6 pa\u0219i prin care po\u021bi s\u0103 \u00ee\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti performan\u0163a SEO pentru site-ul t\u0103u!<\/p>","protected":false},"author":1,"featured_media":5878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizare-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 pa\u0219i simpli pentru \u00eembun\u0103t\u0103\u021birea SEO a site-ului t\u0103u - DC Web Design<\/title>\n<meta name=\"description\" content=\"Optimizarea pentru motoarele de c\u0103utare este un proces necesar oric\u0103rui site. 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Nu trebuie s\u0103 fii un expert SEO pentru a \u0219ti ce e nevoie s\u0103 fie implementat.Mai\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dcwebdesign.ro\/en\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\/\" \/>\n<meta property=\"og:site_name\" content=\"DC Web Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dcwebexperts\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-20T12:59:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-08T11:49:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dcwebdesign.ro\/wp-content\/uploads\/2020\/05\/2a14beb1aee2d71c6fecb12f25c690f7_XL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Chiriceanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Chiriceanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\\\/\"},\"author\":{\"name\":\"Daniel Chiriceanu\",\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/#\\\/schema\\\/person\\\/c649cc0c635253d57261888d8f5eeb40\"},\"headline\":\"6 pa\u0219i simpli pentru \u00eembun\u0103t\u0103\u021birea SEO a site-ului t\u0103u\",\"datePublished\":\"2018-07-20T12:59:37+00:00\",\"dateModified\":\"2020-05-08T11:49:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\\\/\"},\"wordCount\":1022,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dcwebdesign.ro\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/2a14beb1aee2d71c6fecb12f25c690f7_XL.jpg\",\"articleSection\":[\"Optimizare SEO\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dcwebdesign.ro\\\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\\\/\",\"url\":\"https:\\\/\\\/dcwebdesign.ro\\\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\\\/\",\"name\":\"6 pa\u0219i simpli pentru \u00eembun\u0103t\u0103\u021birea SEO a site-ului t\u0103u - DC Web Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dcwebdesign.ro\\\/6-pasi-simpli-pentru-imbunatatirea-seo-a-site-ului-tau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dcwebdesign.ro\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/2a14beb1aee2d71c6fecb12f25c690f7_XL.jpg\",\"datePublished\":\"2018-07-20T12:59:37+00:00\",\"dateModified\":\"2020-05-08T11:49:20+00:00\",\"description\":\"Optimizarea pentru motoarele de c\u0103utare este un proces necesar oric\u0103rui site. 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