{"id":5881,"date":"2018-01-24T15:03:19","date_gmt":"2018-01-24T13:03:19","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=5881"},"modified":"2020-05-08T13:56:28","modified_gmt":"2020-05-08T11:56:28","slug":"seo-de-baza-pentru-afaceri-mici","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/seo-de-baza-pentru-afaceri-mici\/","title":{"rendered":"Ce reprezint\u0103 SEO de baz\u0103 pentru o afacere mic\u0103?"},"content":{"rendered":"<div class=\"itemIntroText\">\n<p><strong>SEO are un rol important \u00een marketing-ul online \u0219i dac\u0103 este f\u0103cut corespunz\u0103tor, va fi modalitatea ideal\u0103 pentru a avea mai mult trafic pe site-ul t\u0103u, astfel vei m\u0103ri baza de clien\u021bi.<\/strong><\/p>\n<\/div>\n<div class=\"itemFullText\">\n<p>Pentru afacerile mici, importan\u021ba SEO nu poate fi eviden\u021biat\u0103 suficient. Nu numai c\u0103 te ajut\u0103 s\u0103 identifici cuvinte cheie \u0219i s\u0103 dezvol\u021bi cuno\u0219tin\u021bele despre brand, dar \u00eei ajut\u0103 \u0219i pe \u00eentreprinz\u0103tori s\u0103 prezinte brand-ul lor c\u0103tre o audien\u021b\u0103 mai mare. Sunt multe site-uri online \u0219i mecanisme gratuite disponibile care ajut\u0103 afacerile mici s\u0103 ob\u021bin\u0103 profit din afacerea lor online. Aceast\u0103 postare te va ajuta s\u0103 \u00een\u021belegi importan\u021ba SEO \u0219i cum \u00ee\u021bi poate \u00eembun\u0103t\u0103\u021bi afacerea sporind portofoliul t\u0103u de clien\u021bi.<\/p>\n<p><!--more--><\/p>\n<h2>\u00cen\u021belegerea optimiz\u0103rii motoarelor de c\u0103utare<\/h2>\n<p>Competitiv \u0219i imprevizibil, <strong>SEO<\/strong> este determinat de o varietate de factori care se modific\u0103 frecvent. Redus la 2 categorii :<strong> SEO <\/strong>on-site ( titluri de pagin\u0103 \u0219i descrieri, prima pagin\u0103, tagging, link-uri interne, etc.) \u0219i <strong>SEO<\/strong> off-site (re\u021belele de sociale, blogging pentru vizitator, back-links din site-uri web de \u00eenalt\u0103 calitate, etc.).<br \/>\nVa prezent\u0103m c\u00e2teva modalit\u0103\u021bi \u00een care v\u0103 pute\u021bi optimiza practica SEO:<\/p>\n<h2>Stabile\u0219te-\u021bi cuvintele cheie<\/h2>\n<p>Scopul c\u0103ut\u0103rii cuvintelor cheie este de a observa care din cuvintele specifice se potrivesc mai bine pe site-ul t\u0103u. Fiind unul din primii pa\u0219i \u00een\u00a0<strong>SEO<\/strong>, descifrarea cuvintelor cheie valoroase din pia\u021b\u0103 este piatra de temelie pentru un site web de calitate. Concentreaz\u0103-te pe termeni de ni\u0219\u0103 distinc\u021bi care se g\u0103sesc la intersectarea afacerii tale cu pia\u021b\u0103.<\/p>\n<p>Un instrument grozav \u0219i gratuit este\u00a0<a title=\"Google Keyword Planner\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a>.<\/p>\n<h2>Cre\u0219te viteza de \u00eenc\u0103rcare a site-ului t\u0103u<\/h2>\n<p>Statisticile arat\u0103 c\u0103 53% dintre cei care folosesc telefonul mobil vor abandona pagina ta online dac\u0103 le va lua mai mult de 3 secunde s\u0103 se \u00eencarce. Acesta este un num\u0103r generos pentru 2018.<br \/>\nExist\u0103 destule moduri de testare online, cum ar fi Google\u2019s Page Speed. C\u00e2teva modalit\u0103\u021bi prin care \u00ee\u021bi po\u021bi optimiza site-ul web, ca o regul\u0103 general\u0103, este s\u0103 \u00ee\u021bi formatezi adecvat imaginile supradimensionale; verific\u0103 captarea browser-ului \u0219i cum sunt stocate \u0219i comprimate datele online \u0219i verific\u0103 \u00een codul site-ului ca totul s\u0103 fie ok.<\/p>\n<h2>Fii creativ folosind meta-descrieri<\/h2>\n<p>Un element HTML care descrie \u0219i rezum\u0103 con\u021binuturile paginii tale (la un maxim de 160 de caractere), descrierea meta poate avea un impact surprinz\u0103tor \u00een condi\u021bia ta SERP.<\/p>\n<p>O meta-descriere bine g\u00e2ndit\u0103 este capabil\u0103 s\u0103 sporeasc\u0103 exponen\u021bial rata de acces\u0103ri a paginii tale online. C\u00e2nd redactezi con\u021binutul, nu uita si de meta-descriere.<\/p>\n<h2>Creeaz\u0103 con\u021binut de calitate<\/h2>\n<p>Este \u0219tiut c\u0103 un con\u021binut calitate va avea impact indiscutabil in online. C\u00e2nd este vorba de redactarea <a title=\"8 beneficii ale blogging-ului pentru o afacere mic\u0103\" href=\"https:\/\/dcwebdesign.ro\/en\/8-beneficii-ale-blogging-ului-pentru-o-afacere-mica\/\">blog-urilor<\/a>, articolelor sau simple copii, mul\u021bi oameni din mediul online cad \u00een capcan\u0103 men\u021bion\u0103rii de c\u00e2t mai multe ori posibil a cuvintelor cheie, f\u0103r\u0103 s\u0103 se concentreze pe scrierea propriu-zis\u0103.<\/p>\n<h2>Realizeaz\u0103 un URL u\u0219or de citit<\/h2>\n<p><a title=\"De ce s\u0103 folose\u015fti Google Ads?\" href=\"https:\/\/dcwebdesign.ro\/en\/de-ce-sa-folositi-google-ads\/\">Google<\/a> \u0219i alte motoare de c\u0103utare online doresc pagini curate \u0219i u\u0219or de citit atunci c\u00e2nd verific\u0103 un site. Renun\u021b\u0103 in URL la multe semne de punctua\u021bie, numere \u0219i litere pentru a avea un link optimizat. Un URL simplu pentru ochiul uman va fi prietenos si pentru Google.<\/p>\n<h2>Adapteaz\u0103 site-ul pentru dispozitivele de telefonie mobil\u0103<\/h2>\n<p>Suntem intr-o er\u0103 a telefoanelor mobile \u0219i de aceea este mai important s\u0103 te asiguri c\u0103 site-ul t\u0103u promoveaz\u0103 un <a href=\"https:\/\/dcwebdesign.ro\/en\/de-ce-design-ul-responsive-este-atat-de-important\/\">design responsive<\/a>. Nu este vorba doar de o prezentare adecvat\u0103; este despre transmiterea con\u021binutului c\u0103tre clientul t\u0103u \u00een cel mai eficient mod posibil.<\/p>\n<p>Asigur\u0103-te c\u0103 site-ul t\u0103u se afiseaza cu claritate indiferent c\u0103 este vizionat pe tablet\u0103, smartphone sau desktop. Motoarele de c\u0103utare online sunt capabile s\u0103 stocheze \u0219i s\u0103 \u00een\u021beleag\u0103 mai bine un site care apar\u021bine unui URL.<\/p>\n<h2>Interac\u021biunea<\/h2>\n<p>Poate nu veti realiza de la \u00eenceput, dar o dat\u0103 ce veti fi implicati in <a title=\"Ce este marketing-ul online?\" href=\"https:\/\/dcwebdesign.ro\/en\/ce-este-marketingul-online\/\">Marketing Online<\/a> pentru o vreme, ve\u021bi \u00een\u021belege importan\u021ba de a construi rela\u021bii, interac\u021biona cu audienta \u0219i a stabili conexiuni cu ceilal\u021bi.<\/p>\n<p>Mai \u00eent\u00e2i trebuie s\u0103 construie\u0219ti o rela\u021bie cu ceilal\u021bi bloggeri, s\u0103 r\u0103spunzi la comentariile online, s\u0103 \u00eencepi conversa\u021bii pe <a title=\"5 modalit\u0103\u021bi prin care Facebook te poate ajuta s\u0103 i\u021bi dezvol\u021bi afacerea\" href=\"https:\/\/dcwebdesign.ro\/en\/5-modalitati-prin-care-facebook-te-poate-ajuta-sa-iti-dezvolti-afacerea\/\">Facebook<\/a>. Dup\u0103 ce ai fost validat ca o companie care interac\u021bioneaz\u0103 cu clien\u021bii \u0219i alte industrii online, po\u021bi s\u0103 contactezi al\u021bi bloggeri pentru oportunit\u0103\u021bi de postare.<\/p>\n<p>Scriind post\u0103ri ca \u0219i invitat \u00ee\u021bi ofer\u0103 oportunitatea s\u0103 fii validat ca un om care poate influen\u021ba domeniul din care face parte \u0219i dup\u0103 un timp, po\u021bi primi oferte de interviuri din partea altor bloggeri care \u00eencearc\u0103 s\u0103 se remarce.<\/p>\n<h2>Prezen\u021ba \u00een cadrul re\u021belelor de socializare<\/h2>\n<p>Prezen\u021ba \u00een cadrul re\u021belelor de socializare este aproape obligatorie pentru dezvoltarea unei firme. Pentru a construi o activitate solid\u0103 \u00een cadrul re\u021belelor de socializare trebuie s\u0103 fii online pe fiecare platform\u0103 a re\u021belelor de socializare folosita de cei viza\u021bi de tine.<\/p>\n<h2>Harta Site-ului (Sitemap)<\/h2>\n<p>Dup\u0103 ce ai finalizat site-ul , ar trebui s\u0103 te \u00eenregistrezi la Google printr-un sitemap. Acest aspect este important deoarece este modalitatea de a le permite motoarelor de c\u0103utare online s\u0103 \u00ee\u021bi cunoasc\u0103 site-ul \u0219i loca\u021bia. Este si un mod de a &#8216;forta&#8217; indexarea site-ului si a nu mai astepta robotul Google sa il indexeze.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>SEO are un rol important \u00een marketing-ul online \u0219i dac\u0103 este f\u0103cut corespunz\u0103tor, va fi modalitatea ideal\u0103 pentru a avea mai mult trafic pe site-ul t\u0103u, astfel vei m\u0103ri baza de clien\u021bi. Pentru afacerile mici, importan\u021ba SEO nu poate fi eviden\u021biat\u0103 suficient. Nu numai c\u0103 te ajut\u0103 s\u0103 identifici cuvinte cheie \u0219i s\u0103 dezvol\u021bi cuno\u0219tin\u021bele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizare-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce reprezint\u0103 SEO de baz\u0103 pentru o afacere mic\u0103? - DC Web Design<\/title>\n<meta name=\"description\" content=\"SEO are un rol important \u00een marketing-ul online \u0219i dac\u0103 este f\u0103cut corespunz\u0103tor, va fi modalitatea ideal\u0103 pentru a avea mai mult trafic pe site-ul t\u0103u, astfe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dcwebdesign.ro\/en\/seo-de-baza-pentru-afaceri-mici\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce reprezint\u0103 SEO de baz\u0103 pentru o afacere mic\u0103? 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