{"id":5896,"date":"2019-08-12T15:21:11","date_gmt":"2019-08-12T13:21:11","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=5896"},"modified":"2020-05-08T11:40:25","modified_gmt":"2020-05-08T09:40:25","slug":"campaniile-back-to-school-pentru-toata-lumea","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/campaniile-back-to-school-pentru-toata-lumea\/","title":{"rendered":"Sunt campaniile \u201cBack to school\u201d potrivite pentru afacerea ta?"},"content":{"rendered":"
\n

\u00cen ultimii ani, vedem din ce \u00een ce mai des, at\u00e2t \u00een online, c\u00e2t \u0219i \u00een offline o avalan\u0219\u0103 de brand-uri care se aliniaz\u0103 trend-ului de a insista pe campanii de real-time marketing. \u00cenceputul lui septembrie este \u00een mod inevitabil sub egida \u201dBack to school\u201d, uneori acest laitmotiv devine vizibil chiar din luna August pentru comercian\u021bii care \u201dfur\u0103 startul\u201d.<\/strong><\/p>\n<\/div>\n

\n

\u00cen mod intuitiv am spune c\u0103 promo\u021biile „Back to School” sunt potrivite magazinelor cu profil \u0219colar (rechizite, c\u0103r\u021bi) sau cu produse pentru copii (haine, \u00eenc\u0103l\u021b\u0103ri etc.), \u00een realitate \u00eens\u0103, acest tip de promo\u021bie a fost adoptat de aproape to\u021bi comercian\u021bii. Drept urmare \u0219i produsele IT&C sunt la mare c\u0103utare \u00een aceast\u0103 perioad\u0103. Trebuie s\u0103 recunoa\u0219tem c\u0103 unele analogii sunt chiar ingenioase, \u00eens\u0103 altele sunt vizibil for\u021bate.<\/p>\n

<\/p>\n

Ce ofer\u0103 brand-urile?<\/h2>\n

Campaniile \u201dBack to school\u201d sunt un prilej pentru brand-uri de a face uz de toate mijloacele publicitare existente. Se promoveaz\u0103 cataloagele tip\u0103rite \u0219i cupoane de reduceri, vouchere, reduceri \u00een magazinele fizice, concursuri cu premii, promo\u021bii speciale, reclame TV, bannere OOH, tombole, promovare prin Social Media \u0219i Google Ads<\/a>. Un fel de\u00a0\u201dyou name it, we have it\u201d.<\/em><\/p>\n

Cum se face corect o campanie „Back to School”?<\/h2>\n

Primul pas, la fel ca la orice alt\u0103 ofert\u0103 promo\u021bional\u0103, trebuie s\u0103 fie determinarea publicului \u021bint\u0103; \u00een acest caz beneficiarii promo\u021biei sunt elevii, \u00een timp ce clien\u021bii sunt de fapt p\u0103rin\u021bii care fac cump\u0103r\u0103turile. Din acest motiv, comercian\u021bii trebuie s\u0103 calibreze mesajele cu care abordeaz\u0103 audien\u021ba \u0219i produsele pe care le introduc \u00een ofert\u0103 astfel \u00eenc\u00e2t s\u0103 fie at\u00e2t pe placul copiilor (produse cu personaje animate, destinate special fetelor\/b\u0103ie\u021bilor, etc.), c\u00e2t \u0219i la \u00eendem\u00e2na p\u0103rin\u021bilor (pre\u021buri reduse sau \u00een general oferte \u00een urma c\u0103rora s\u0103 c\u00e2\u0219tige ceva).<\/p>\n

Pentru a maximiza rezultatele unei astfel de promo\u021bii, recomand\u0103m comercian\u021bilor s\u0103 combine trafic crescut de vizitatori pe site cu o strategie de comunicare cu acela\u0219i „ton of voice” \u0219i \u00een magazinele fizice (acolo unde este cazul).<\/p>\n

Pentru brand-urile pe care le reg\u0103sim doar online am sugera ca informa\u021biile \u0219i ofertele din site s\u0103 corespund\u0103 \u0219i s\u0103 se reg\u0103seasc\u0103 \u0219i \u00een conturile de Social Media<\/a> ale business-ului.<\/p>\n

O alt\u0103 idee pentru rezultate optime este afi\u0219area de produse complementare sau produse dintr-o gam\u0103 premium<\/a> pentru clien\u021bii care sunt \u00een curs de a efectua o achizi\u021bie.<\/p>\n

Ca \u0219i canale de marketing<\/a> ce pot fi utilizate cu succes pentru desf\u0103\u0219urarea promo\u021biilor „Back to School”, comercian\u021bii nu au limit\u0103ri. A\u0219a cum am mai spus \u0219i am v\u0103zut p\u00e2n\u0103 acum, toate mijloacele le sunt disponibile, neexist\u00e2nd limit\u0103ri \u00een acest sens. Desigur, \u0219i canalul trebuie ales \u00een func\u021bie de specificul business-ului.<\/p>\n

Concluzia<\/h2>\n

Brand-urile \u00eencearc\u0103 s\u0103 profite de toat\u0103 aceast\u0103 agita\u021bie, sco\u021b\u00e2ndu-\u0219i produsele la \u00eenaintare indiferent dac\u0103 ele au sau nu leg\u0103tur\u0103 cu evenimentul \u00een sine. Cump\u0103r\u0103torii sunt adesea atra\u0219i de etichete, dar asta nu garanteaz\u0103 \u0219i efectuarea cump\u0103r\u0103turilor. Atitudinea de tipul \u201ddoar m\u0103 uit\u201d se aplic\u0103, surprinz\u0103tor, \u0219i \u00een online.<\/p>\n

Tragem linie a\u0219adar \u0219i concluzion\u0103m c\u0103 anumite evenimente din calendarul anual nu pot fi considerate prilej de campanie de c\u0103tre to\u021bi comercian\u021bii. De asemenea, nu toate promo\u021biile sunt pentru orice produs, cum nu orice produs este pentru toat\u0103 lumea.<\/p>\n

Este mai bine s\u0103 urmezi o strategie de marketing personalizat\u0103, care s\u0103 se potriveasc\u0103 business-ului t\u0103u<\/a> \u0219i s\u0103 nu mizezi pe asocieri for\u021bate, dec\u00e2t s\u0103 copiezi un trend care are success pe alte domenii.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u00cen ultimii ani, vedem din ce \u00een ce mai des, at\u00e2t \u00een online, c\u00e2t \u0219i \u00een offline o avalan\u0219\u0103 de brand-uri care se aliniaz\u0103 trend-ului de a insista pe campanii de real-time marketing. \u00cenceputul lui septembrie este \u00een mod inevitabil sub egida \u201dBack to school\u201d, uneori acest laitmotiv devine vizibil chiar din luna August pentru […]<\/p>\n","protected":false},"author":1,"featured_media":5897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nSunt campaniile \u201cBack to school\u201d potrivite pentru afacerea ta? - DC Web Design<\/title>\n<meta name=\"description\" content=\"\u00cen ultimii ani, vedem din ce \u00een ce mai des, at\u00e2t \u00een online, c\u00e2t \u0219i \u00een offline o avalan\u0219\u0103 de brand-uri care se aliniaz\u0103 trend-ului de a insista pe campanii de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dcwebdesign.ro\/en\/campaniile-back-to-school-pentru-toata-lumea\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sunt campaniile \u201cBack to school\u201d potrivite pentru afacerea ta? 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