{"id":5906,"date":"2019-05-29T15:59:39","date_gmt":"2019-05-29T13:59:39","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=5906"},"modified":"2020-05-08T14:07:30","modified_gmt":"2020-05-08T12:07:30","slug":"ce-este-marketingul-online","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/ce-este-marketingul-online\/","title":{"rendered":"Ce este marketing-ul online?"},"content":{"rendered":"
\n

Marketing-ul online reprezint\u0103 arta \u0219i \u0219tiin\u021ba v\u00e2nz\u0103rii de produse \u0219i \/ sau servicii prin canale digitale, cum ar fi internetul \u0219i re\u021belele de telefonie mobil\u0103.<\/strong>
\nArta marketing-ului online presupune g\u0103sirea unui mix de marketing online adecvat de strategii care apeleaz\u0103 la publicul t\u0103u \u021bint\u0103 \u0219i care se finalizeaz\u0103 cu v\u00e2nz\u0103ri.<\/strong><\/p>\n

\u0218tiin\u021ba marketingului online const\u0103 \u00een cercetarea \u0219i analiza, care se refer\u0103 at\u00e2t la alegerea strategiilor de marketing online ce urmeaz\u0103 a fi utilizate, c\u00e2t \u0219i la m\u0103surarea succesului acestor strategii.C\u00e2teva no\u021biuni de care este posibil s\u0103 fi auzit p\u00e2n\u0103 acum, dar pe care nu \u021bi le-a explicat nimeni:<\/p>\n<\/div>\n

<\/p>\n

\n

Search Engine Marketing<\/h2>\n

Search Engine Marketing (SEM) include Search Engine Optimization (SEO) . SEO este procesul de optimizare a site-ului, astfel \u00eenc\u00e2t s\u0103 fie afi\u0219at mai sus \u00een lista de rezultate nepl\u0103tite, atunci c\u00e2nd poten\u021bialii clien\u021bi fac c\u0103ut\u0103ri \u00een Google. SEM este o metod\u0103 de marketing pl\u0103tit – pentru un anumit cost (de obicei cost-per-click), motoarele de c\u0103utare, cum ar fi Google<\/a>, vor afi\u0219a anun\u021bul t\u0103u c\u00e2nd un utilizator caut\u0103 unul dintre cuvintele tale cheie, \u00een partea de rezultate pl\u0103tite.<\/p>\n

Statisticile SEM pot oferi feedback excelent cu privire la eficien\u021ba anun\u021bului t\u0103u prin metrici, cum ar fi rata de click (de c\u00e2te ori s-a dat click pe anun\u021bul t\u0103u din num\u0103rul total de afi\u0219\u0103ri).<\/p>\n

Practic, prin SEO, te vei afi\u0219a \u00een rezultatele \u201dorganice\u201d, iar prin SEM, vei pl\u0103ti pentru a te afi\u0219a \u00een rezultatele c\u0103ut\u0103rilor contra cost. Combinarea acestor dou\u0103 strategii te poate aduce pe prima pagina din Google, acolo unde poten\u021bialii t\u0103i clien\u021bi convertesc cel mai bine.<\/p>\n

Online Advertising (sau publicitatea online)<\/h2>\n

\u00cen timp ce pe internet exist\u0103 \u00eenc\u0103 reclame de tipul bannerelor, noi \u00ee\u021bi spunem c\u0103 ai \u0219i alte op\u021biuni disponibile, de la interstitials (reclame afi\u0219ate peste pagina pe care dore\u0219ti s\u0103 o accesezi, \u00eenainte ca aceasta s\u0103 se \u00eencarce) p\u00e2n\u0103 la reclame<\/a> simple de tip text. Mai mult dec\u00e2t at\u00e2t, diferite re\u021bele de socializare, precum Facebook<\/a>, ofer\u0103 propriile lor platforme de publicitate unde s\u0103 \u00ee\u021bi po\u021bi promova produsele\/serviciile.<\/p>\n

Email Marketing<\/h2>\n

Dup\u0103 ce ai creat o list\u0103 cu e-mailuri ale poten\u021bialilor clien\u021bi, marketingul prin e-mail<\/a> este un mod foarte eficient de a propaga un mesaj. \u00cei po\u021bi \u021bine la curent cu nout\u0103\u021bile companiei, evenimente viitoare \u0219i oferte speciale. Po\u021bi trimite buletine informative \u0219i oferte personalizate de produse sau servicii specifice nevoilor clientului.<\/p>\n

Social Media Marketing<\/h2>\n

Platformele de socializare precum Twitter, Facebook , LinkedIn \u0219i Pinterest (doar pentru a numi c\u00e2teva) sunt toate oportunit\u0103\u021bi de marketing online<\/strong>. Social media ast\u0103zi este aproape ca o conversa\u021bie – necesit\u0103 participare activ\u0103, mai degrab\u0103 dec\u00e2t doar s\u0103 postezi reclame pentru produsele sau serviciile tale.<\/p>\n

Blogging<\/h2>\n

S\u0103 ai un blog de afaceri este un alt mod de a conversa cu clien\u021bii \u0219i de a-i \u021bine la curent cu produsele sau serviciile tale. Un blog poate fi folosit pentru a oferi sfaturi \u0219i pentru a primi feedback util. Clien\u021bii apreciaz\u0103 companiile care \u00ee\u0219i rup din timpul lor pentru a le \u00eemp\u0103rt\u0103\u0219i informa\u021bii cu plus valoare.<\/p>\n

De ce ai nevoie de o prezen\u021b\u0103 online?<\/h2>\n

Marketing-ul online<\/strong> devine din ce \u00een ce mai important pentru \u00eentreprinderile mici de toate tipurile. \u00cen trecut, marketingul pe internet era ceva ce \u00eentreprinderile locale de materiale de construc\u021bii (spre exemplu) puteau ignora \u00een mod justificabil. Nu avea sens s\u0103 pierzi timp \u0219i bani pe marketing-ul online<\/strong> atunci c\u00e2nd toat\u0103 afacerea era local\u0103.
\nAcum, conteaz\u0103 c\u0103utarea local\u0103 \u0219i noul obicei al oamenilor de a c\u0103uta pe internet.<\/p>\n

\u00cen esen\u021b\u0103, toate \u00eentreprinderile ar trebui s\u0103 includ\u0103 o parte din marketingul online \u00een mixul lor de marketing.<\/em><\/p>\n

\u00cen afar\u0103 de publicitatea online, reputa\u021bia online este foarte important\u0103, chiar dac\u0103 nu vinzi efectiv pe internet. \u00cenainte ca un nou client s\u0103 decid\u0103 s\u0103 lucreze cu tine sunt \u0219anse foarte mari s\u0103 verifice ce recenzii online ai; astfel \u00eenc\u00e2t construirea unei reputa\u021bii pentru calitate \u0219i servicii conteaz\u0103 pentru clien\u021bi.<\/p>\n

Clien\u021bii nemul\u021bumi\u021bi au mai multe \u0219anse de a l\u0103sa recenzii online dec\u00e2t cei satisf\u0103cu\u021bi, a\u0219a c\u0103 av\u00e2nd o reputa\u021bie puternic\u0103 \u0219i o mul\u021bime de recenzii online pozitive este vital pentru succesul afacerilor \u00een lumea digital\u0103 de ast\u0103zi.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Marketing-ul online reprezint\u0103 arta \u0219i \u0219tiin\u021ba v\u00e2nz\u0103rii de produse \u0219i \/ sau servicii prin canale digitale, cum ar fi internetul \u0219i re\u021belele de telefonie mobil\u0103. Arta marketing-ului online presupune g\u0103sirea unui mix de marketing online adecvat de strategii care apeleaz\u0103 la publicul t\u0103u \u021bint\u0103 \u0219i care se finalizeaz\u0103 cu v\u00e2nz\u0103ri. \u0218tiin\u021ba marketingului online const\u0103 \u00een […]<\/p>\n","protected":false},"author":1,"featured_media":5907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nCe este marketing-ul online? - DC Web Design<\/title>\n<meta name=\"description\" content=\"Marketingul online reprezint\u0103 arta \u0219i \u0219tiin\u021ba v\u00e2nz\u0103rii de produse \u0219i \/ sau servicii prin canale digitale, cum ar fi internetul \u0219i re\u021belele de telefonie mobil\u0103\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dcwebdesign.ro\/en\/ce-este-marketingul-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce este marketing-ul online? 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