{"id":5919,"date":"2019-02-28T16:15:09","date_gmt":"2019-02-28T14:15:09","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=5919"},"modified":"2020-05-08T13:34:04","modified_gmt":"2020-05-08T11:34:04","slug":"e-mail-marketing-inca-de-actualitate","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/e-mail-marketing-inca-de-actualitate\/","title":{"rendered":"E-mail Marketing – \u00eenc\u0103 de actualitate"},"content":{"rendered":"
\n

\u00cen pofida adopt\u0103rii legisla\u021biei\u00a0GDPR \u00een UE \u0219i a reducerii imediate a num\u0103rului de e-mailuri care bombardau c\u0103su\u021bele po\u0219tale, este clar de ce ar trebui s\u0103 utilizezi \u00een continuare campaniile de E-mail Marketing – r\u0103m\u00e2n o modalitate rentabil\u0103 de a ajunge la clien\u021bii existen\u021bi \u0219i viitori.<\/strong><\/p>\n<\/div>\n

Cei mai mul\u021bi oameni \u00eenc\u0103 \u00ee\u0219i verific\u0103 mail-urile \u00een mod regulat, \u0219i se bucur\u0103 c\u00e2nd primesc con\u021binut care \u00eei \u021bine informa\u021bi, le prezint\u0103 oferte, \u00eei ajut\u0103 s\u0103 \u00eenve\u021be sau pur \u0219i simplu \u00eei face s\u0103 r\u00e2d\u0103.<\/p>\n

\n

<\/p>\n

Deci, care sunt motivele pentru a folosi campanii de e-mail marketing<\/strong>?<\/p>\n

1. O modalitate eficient\u0103 de a furniza mesaje personalizate<\/h2>\n

\u00cen func\u021bie de serviciul pe care \u00eel utilizezi \u0219i de volumul de mesaje livrate, e-mailul r\u0103m\u00e2ne o modalitate rentabil\u0103 de a comunica. De\u0219i SMS-urile sunt citite mai des, e-mailurile pot oferi o experien\u021b\u0103 mai ampl\u0103, cu imagini, clipuri video, sunet, oferte sau \u0219tiri \u0219i pot fi realizate \u00een aproape orice mod.<\/p>\n

Chiar mai mult, e-mailurile pot fi livrate fie \u00een mas\u0103, cu unele personaliz\u0103ri (ceea ce \u00eenseamn\u0103 te po\u021bi adresa persoanei dup\u0103 numele mic sau folosind o formul\u0103 de polite\u021be) ori folosind datele colectate. \u0218tii c\u0103 lui Marius \u00eei place s\u0103 citeasc\u0103 \u0219tiri despre biciclete \u0219i avioane, \u00een timp ce lui George \u00eei place s\u0103 citeasc\u0103 \u0219tiri despre b\u0103rci \u0219i ma\u0219ini.<\/p>\n

Prin construirea de grupuri (cunoscute \u0219i sub denumirea de segmente sau audien\u021be) po\u021bi furniza mail-uri persoanelor \u00een func\u021bie de aria de interes a acestora, ceea ce mai departe te poate ajuta s\u0103 converte\u0219ti.<\/p>\n

2. \u021aine\u021bi leg\u0103tura \u0219i dezvolta\u021bi rela\u021biile<\/h2>\n

Email-ul este o modalitate excelent\u0103 de a p\u0103stra leg\u0103tura cu clien\u021bii, posibilii clien\u021bi, furnizorii, parteneri \u0219i multi altii. Po\u021bi s\u0103 \u00eemp\u0103rt\u0103\u0219e\u0219ti \u0219tiri despre companie sau idei care i-ar putea \u00eenc\u00e2nta, schimb\u0103ri, produse \u0219i servicii de interes sau poate ceva ce crezi c\u0103 i-ar inspira \u00een via\u021ba de zi cu zi.<\/p>\n

G\u0103sirea mesajului<\/a> perfect poate s\u0103 dureze la nesf\u00e2r\u0219it, dar s-a dovedit c\u0103 un mesaj bine realizat poate schimba \u00eentr-adev\u0103r modul \u00een care oamenii te percep.<\/p>\n

Cu c\u00e2t vei comunica mai mult, cu at\u00e2t mai mult este mai probabil ca alte persoane s\u0103 doreasca s\u0103 lucreze cu tine, s\u0103 te recomande, s\u0103 te sponsorize sau finan\u021beze un proiect sau mai mult.<\/em><\/p>\n

3. Construi\u021bi profilul afacerii dvs. \u0219i expune\u021bi-v\u0103 aria de expertiza<\/h2>\n

La fel ca o comunicare eficient\u0103<\/a>, trimiterea unor email-uri relevante care arat\u0103 oamenilor exact ceea ce po\u021bi face, \u00eentr-adev\u0103r \u00ee\u021bi va ridica profilul. Cercet\u0103rile arat\u0103 \u00een mod constant c\u0103 majoritatea oamenilor trebuie s\u0103 vad\u0103 un mesaj de mai multe ori \u00eenainte s\u0103 \u00eel re\u021bin\u0103 (cu excep\u021bia cazului \u00een care au nevoie de ceva), deci dac\u0103 ai un produs sau un serviciu de care crezi c\u0103 cineva ar beneficia, permi\u021b\u00e2ndu-le s\u0103 \u0219tie de mai multe ori c\u0103 oferi acest lucru, vei ob\u021bine fixarea mesajului.<\/p>\n

De asemenea, s-a ar\u0103tat c\u0103 unii clien\u021bi caut\u0103 \u00een alt\u0103 parte un produs sau un serviciu, f\u0103r\u0103 s\u0103-\u0219i dea seama c\u0103 firma cu care deja colaboreaz\u0103 ofer\u0103 acel serviciu\/produs.<\/p>\n

Concluzia ar fi s\u0103 \u00eemp\u0103rt\u0103\u0219e\u0219ti mai multe informa\u021bii despre ceea ce oferi \u0219i despre ceea ce ai f\u0103cut pentru al\u021bii, cresc\u00e2ndu-\u021bi astfel probabilitate de a atrage clien\u021bi<\/a>.<\/p>\n

4. Genera\u021bi poten\u021biali clien\u021bi \u0219i v\u00e2nz\u0103ri<\/h2>\n

De c\u00e2te ori primi\u021bi mail-uri care descriu idei pentru week-end sau vacan\u021be?<\/p>\n

Acestea ar putea include inform\u0103ri despre zile libere, moduri \u0219i locuri \u00een care pute\u021bi s\u0103 face\u021bi voluntariat sau s\u0103 str\u00e2nge\u021bi bani. Pot include reduceri, oferte disponibile doar o anumit\u0103 perioad\u0103 de timp sau stocuri limitate.
\n\u00cen orice caz, e-mailurile bine direc\u021bionate (\u0219i ne referim aici la publicul potrivit cu mesajele corecte) ofer\u0103 \u00eentr-adev\u0103r o modalitate foarte eficient\u0103 de a determina clientii s\u0103-\u021bi treac\u0103 pragul.<\/p>\n

5. Construi\u021bi o imagine \u0219i m\u0103sura\u021bi, m\u0103sura\u021bi, m\u0103sura\u021bi!<\/h2>\n

Deci, am \u00eenv\u0103\u021bat c\u0103 putem furniza mesaje \u00een timp util, care pot informa, inspira, angaja \u0219i vinde. Deja e-mailul este o mare parte a unui mix de marketing pentru tine. Dar ce zici de un motiv \u00een plus?<\/p>\n

Poate nu \u0219tiai c\u0103 mail-ul \u00ee\u021bi permite s\u0103 vezi dac\u0103 utilizatorii deschid mesajul t\u0103u, c\u00e2t timp au citit e-mailul, pe ce link din mail au dat click, de c\u00e2te ori a fost citit (ai fi surprins s\u0103 afli c\u0103 mul\u021bi oameni se \u00eentorc s\u0103 reciteasc\u0103 mail-urile).<\/p>\n

Conluziile la care am ajuns noi?<\/h2>\n

\u00centr-un domeniu permanent activ unde concuren\u021ba te bate pe um\u0103r ai nevoie de fiecare avantaj posibil. Campaniile de e-mail marketing<\/strong> realizate corespunz\u0103tor pot fi chiar elementul care determin\u0103 un client s\u0103 aleag\u0103 s\u0103 lucreze cu tine. Investe\u0219te timp \u00een crearea unui plan pentru acestea \u0219i rezultatelor nu vor \u00eent\u00e2rzia s\u0103 apar\u0103.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u00cen pofida adopt\u0103rii legisla\u021biei\u00a0GDPR \u00een UE \u0219i a reducerii imediate a num\u0103rului de e-mailuri care bombardau c\u0103su\u021bele po\u0219tale, este clar de ce ar trebui s\u0103 utilizezi \u00een continuare campaniile de E-mail Marketing – r\u0103m\u00e2n o modalitate rentabil\u0103 de a ajunge la clien\u021bii existen\u021bi \u0219i viitori. Cei mai mul\u021bi oameni \u00eenc\u0103 \u00ee\u0219i verific\u0103 mail-urile \u00een mod […]<\/p>\n","protected":false},"author":1,"featured_media":5920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nE-mail Marketing - \u00eenc\u0103 de actualitate - DC Web Design<\/title>\n<meta name=\"description\" content=\"\u00cen pofida adopt\u0103rii legisla\u021biei GDPR \u00een UE \u0219i a reducerii imediate a num\u0103rului de e-mailuri care bombardau c\u0103su\u021bele po\u0219tale, este clar de ce ar trebui s\u0103 util\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dcwebdesign.ro\/en\/e-mail-marketing-inca-de-actualitate\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail Marketing - 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