{"id":5928,"date":"2018-09-13T16:29:37","date_gmt":"2018-09-13T14:29:37","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=5928"},"modified":"2020-05-08T14:10:43","modified_gmt":"2020-05-08T12:10:43","slug":"finalul-content-marketing-ului-asa-cum-il-stim","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/finalul-content-marketing-ului-asa-cum-il-stim\/","title":{"rendered":"Content marketing-ul a\u0219a cum \u00eel \u0219tim noi este la final!"},"content":{"rendered":"
\n

27.000.000 de post\u0103ri de continut sunt zilnic distribuite online. Content Marketing-ul intr\u0103 \u00eentr-o nou\u0103 er\u0103, astfel competi\u021bia pentru captarea aten\u021biei audien\u021bei este \u00een continu\u0103 cre\u0219tere.<\/strong><\/p>\n

Toate organiza\u021biile care se bazeaz\u0103 pe Content Marketing sunt provocate s\u0103 creeze o strategie de succes care s\u0103 fie \u0219i profitabil\u0103.Content Marketing-ul devine destul de dificil atunci c\u00e2nd \u00eencerci s\u0103 diferen\u021biezi mesajul t\u0103u de restul competi\u021biei \u0219i s\u0103 c\u00e2\u0219tigi audien\u021ba vizat\u0103.<\/p>\n

Doar 37 % dintre creatorii de con\u021binut afirm\u0103 c\u0103 strategia lor de Content Marketing este eficient\u0103.<\/em><\/p>\n

<\/p>\n<\/div>\n

\n

Solicitarea constant\u0103 pentru con\u021binut nou<\/h2>\n

Solicitarea constant\u0103 pentru prezen\u021b\u0103 \u0219i pozi\u021bionare for\u021beaz\u0103 organiza\u021biile de marketing s\u0103 creeze mult mai mult con\u021binut.<\/p>\n

63 % dintre market-erii de con\u021binut lucreaz\u0103, \u00een prezent, la g\u0103sirea unor modalit\u0103\u021bi de a livra con\u021binut, care deja s-a dovedit eficient.<\/em><\/p>\n

Companiile, conform realit\u0103\u021bii, au un num\u0103r limitat de pove\u0219ti esen\u021biale pentru a fi spuse \u2013 a\u0219a c\u0103 rezultatul este c\u0103 apar varia\u021bii dese ale aceleia\u0219i pove\u0219ti care vizeaz\u0103 de obicei, diferite audien\u021be. Dac\u0103 se download-eaz\u0103 frecvent e-book-uri \u2013 se \u0219tie despre ce se vorbe\u015fte. Prea multe articole sau e-book-uri sunt o momeal\u0103 folosit\u0103 pentru a genera abon\u0103ri \u0219i asta nu place nim\u0103nui. Oamenii care se aboneaz\u0103 ob\u021bin o experien\u021b\u0103 exagerat\u0103 \u0219i deplorabil\u0103 \u00een ceea ce prive\u015fte con\u021binutul. Baza de date<\/a> pe care o construiesc are doar lead-uri f\u0103r\u0103 valoare real\u0103 de conversie.<\/p>\n

Pentru multe organiza\u021bii,\u00a0Content Marketing<\/strong>\u00a0a devenit o curs\u0103 acerb\u0103 \u00een ceea ce prive\u0219te calitatea con\u021binutului.
\n\u00cen mod normal sunt folosite 3 metode pl\u0103tite pentru publicitate in a promova\/distribui con\u021binut \u0219i de obicei, cel mai important este motorul de c\u0103utare de marketing (SEM).<\/p>\n

Dac\u0103 se pune baza pe publicitatea pl\u0103tit\u0103<\/a> s\u0103 genereze trafic con\u021binutului, se va descoperi c\u0103 este greu s\u0103 fie profitabil\u0103.<\/p>\n

Jonathan Hochman a examinat 50 de pagini publicitare pe Google Ad Network din 2013 p\u00e2n\u0103 \u00een 2015. El a descoperit c\u0103 \u00een acea perioad\u0103, costul per click (CPC) a crescut cu 71,74%, rata de schimb a sc\u0103zut de la 8,8% la 3,6%(-59,09%), iar costul total de schimb a crescut de la 10,44 USD la 44,50 \u2013 asta \u00eensemn\u00e2nd o cre\u0219tere de 326,25% \u00een 3 ani. Aceast\u0103 cercetare a fost efectuat\u0103 pe un e\u0219antion limitat, dar exemplific\u0103 problema: cre\u0219terea costului \u0219i descre\u0219terea efectului au ca rezultat un cost mai mare per solicitare.<\/p>\n

Mai pu\u021bin este mai mult<\/h2>\n

R\u0103spunsul nu este s\u0103 se creeze mai mult con\u021binut \u2013 este s\u0103 se alcatuiasc\u0103 o experien\u021b\u0103 mai bun\u0103 a con\u021binutului pentru a fi c\u00e2t mai relevant fat\u0103 de audien\u021ba targetat\u0103. Mai simplu, s\u0103 se determine o mai mare audien\u021b\u0103 targetat\u0103 s\u0103 consume mai mult con\u021binut \u0219i astfel s\u0103 se ajung\u0103 c\u0103tre scopurile reale ale afacerii.<\/p>\n

Introduc\u00e2nd con\u021binut personalizat<\/h2>\n

Con\u021binutul personalizat \u0219tie cine este cititorul, ce interese are acesta \u0219i ce l-a determinat s\u0103 ajung\u0103 la procesul conversiei.<\/p>\n

Personalizarea con\u021binutului este viitorul\u00a0Content Marketing\u00a0pentru c\u0103 rezolv\u0103 o mul\u021bime de provoc\u0103ri fundamentale cu care se confrunt\u0103\u00a0Content Marketing-ul<\/strong> tradi\u021bional.Con\u021binutul poate fi construit folosind varia\u021bii ale mesajului existent, care solicit\u0103 informa\u021bii specifice de la cititor.<\/p>\n

R\u0103spunsurile la \u00eentreb\u0103rile precedente sau informa\u021bii comportamentale ca vizitele anterioare,\u021beluri, experien\u021be, interese, achizi\u021bii, PPC, cuvinte cheie, c\u0103ut\u0103ri, stadii \u00een procesul de v\u00e2nz\u0103ri, sunt toate parte ale parametrilor ce pot fi folosi\u021bi de echipa ta pentru con\u021binut.<\/p>\n

Pentru \u00eenceput, o singur\u0103 parte dintr-un con\u021binut de\u0219tept poate \u00eenlocui un num\u0103r uria\u0219 de p\u0103r\u021bi ale con\u021binutului tradi\u021bional static \u2013 rezult\u00e2nd \u00een mai pu\u021bine campanii, mai concentrate, pl\u0103tite pentru a atrage audien\u021ba vizat\u0103.<\/p>\n

Con\u021binutul de\u0219tept are un impact mult mai puternic asupra audien\u021bei care \u00eel consum\u0103, comparat cu con\u021binutul static \u2013 deoarece ajusteaz\u0103 mesajele direct dup\u0103 profilul cititorului. 88% dintre acestia au declarat c\u0103 un con\u021binut interactiv se diferentiaz\u0103 eficient fata de competitor, versus doar 55% care prefer\u0103 con\u021binutul static.<\/p>\n

Pove\u0219tile din con\u021binutul inteligent pot evolua \u00een timp. C\u00e2nd organiza\u021bia de\u00a0marketing<\/a>\u00a0dezvolt\u0103 noi perspective \u00een pove\u0219tile existente \u2013 cititorii anteriori pot fi notifica\u021bi printr-un e-mail sau aten\u021bion\u0103rile browser-ului \u2013 ob\u021bin\u00e2nd o experien\u021b\u0103 continuu\u0103 a clientului, care se dezvolt\u0103 progresiv \u0219i va aduce subiectul de interes \u00een prim planul audien\u021bei vizate.<\/p>\n

Con\u021binutul inteligent poate fi distribuit pe canalele digitale ca: internet, e-mail, aplica\u021biile de pe telefonul mobil \u0219i poate fi finalul content marketing<\/strong>-ului, a\u0219a cum \u00eel \u0219tim.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

27.000.000 de post\u0103ri de continut sunt zilnic distribuite online. Content Marketing-ul intr\u0103 \u00eentr-o nou\u0103 er\u0103, astfel competi\u021bia pentru captarea aten\u021biei audien\u021bei este \u00een continu\u0103 cre\u0219tere. Toate organiza\u021biile care se bazeaz\u0103 pe Content Marketing sunt provocate s\u0103 creeze o strategie de succes care s\u0103 fie \u0219i profitabil\u0103.Content Marketing-ul devine destul de dificil atunci c\u00e2nd \u00eencerci s\u0103 […]<\/p>\n","protected":false},"author":2,"featured_media":5929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nContent marketing-ul a\u0219a cum \u00eel \u0219tim noi este la final! - DC Web Design<\/title>\n<meta name=\"description\" content=\"27.000.000 de post\u0103ri de continut sunt zilnic distribuite online. 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