{"id":5932,"date":"2018-09-03T16:32:17","date_gmt":"2018-09-03T14:32:17","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=5932"},"modified":"2020-05-08T14:11:25","modified_gmt":"2020-05-08T12:11:25","slug":"ce-gandeste-consumatorul-modern-si-realist","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/ce-gandeste-consumatorul-modern-si-realist\/","title":{"rendered":"Ce g\u00e2nde\u015fte un consumator modern \u0219i realist?"},"content":{"rendered":"
\n

De Ziua Mondial\u0103 a Mediului \u00cenconjur\u0103tor, ne \u00eendrept\u0103m aten\u021bia spre \u00eentreb\u0103rile adresate de consumatorii inteligen\u021bi, atunci c\u00e2nd privesc un produs \u0219i cum \u00ee\u0219i pot explica brandurile eforturile pentru a pre\u00eent\u00e2mpina mai bine a\u0219tept\u0103rile consumatorului.<\/strong><\/p>\n<\/div>\n

\n

Consumatorii de ast\u0103zi devin mult mai precau\u021bi cu deciziile lor despre cump\u0103r\u0103turi, dorind s\u0103 afle din ce \u00een ce mai multe despre produsele pe care le consum\u0103. Verific\u0103 etichetele de pe ambalaj care transmit o poveste valabil\u0103 \u0219i s\u0103n\u0103toas\u0103. Se a\u0219teapt\u0103 ca brand-urile s\u0103 comunice informa\u021bia pe care ei o caut\u0103.
\nNu mai sunt doar curio\u0219i s\u0103 afle despre ingredientele de pe ambalaj, dar \u0219i de unde provin acestea.<\/p>\n

<\/p>\n

Ce caut\u0103 mai exact consumatorii?<\/h2>\n

C\u00e2nd un\u00a0consumator<\/strong>\u00a0achizi\u021bioneaz\u0103 un produs \u0219i \u00eei verific\u0103 ambalajul, ce caut\u0103 mai exact \u00een afara celor evidente? S\u0103 descoperim!<\/p>\n

Ce se afl\u0103 \u00een interiorul acestui produs?<\/h2>\n

Consumatorii nu \u00ee\u0219i doresc doar o list\u0103 de ingrediente ale produselor, dar doresc s\u0103 \u0219tie de unde provin acestea, ce anume sunt \u0219i dac\u0103 ele sunt sigure, s\u0103n\u0103toase \u0219i sustenabile. De exemplu, exist\u0103 o sec\u021biune destul de mare de consumatori care evit\u0103 s\u0103 foloseasc\u0103 uleiul de palmier, de c\u00e2nd au aflat despre dauna provocat\u0103 mediului \u00eenconjur\u0103tor f\u0103cut\u0103 de industria uleiului de palmier.<\/p>\n

Consumatorii\u00a0cunosc anumite specii de pe\u0219ti care sunt \u00een pericol din cauza extra \u2013 pescuitului sau stiu faptul ca distincti pe\u0219ti au un con\u021binut crescut de mercur, dac\u0103 sunt pescui\u021bi \u00een zone specifice ale globului.<\/p>\n

Ei verific\u0103 ce fel de \u00eendulcitori se g\u0103sesc \u00een produsele lor \u0219i dac\u0103 ace\u0219tia pot avea un impact asupra s\u0103n\u0103t\u0103\u021bii, comparativ cu alte aten\u021bion\u0103ri despre ingrediente.<\/p>\n

De unde a provenit acesta?<\/h2>\n

\u00cen opozi\u021bie cu lecturatul unei liste de ingrediente, consumatorii doresc informa\u021bii detaliate despre produc\u0103torul produselor achizi\u021bionate \u0219i ce efect va avea acesta at\u00e2t asupra lor c\u00e2t \u0219i asupra mediului \u00eenconjur\u0103tor.<\/p>\n

Sunt \u00een c\u0103utare de informa\u021bii usor de urm\u0103rit. Doresc informa\u021bii<\/a> despre originea lor \u0219i vizibilitatea \u00een lan\u021bul trofic.<\/p>\n

Consumatorii caut\u0103 \u00een prezent r\u0103spunsuri despre provenien\u021ba produselor lor. Ei doresc s\u0103 afle despre c\u0103l\u0103toria lor pentru a ajunge la stele \u0219i \u00een casele lor. Ce fel de amprent\u0103 a l\u0103sat acest produs \u00een timpul c\u0103l\u0103toriei sale?<\/p>\n

A r\u0103nit acest produs pe cineva sau ceva pe parcursul drumului?<\/h2>\n

Dac\u0103 se iau \u00een considerare vremurile actuale, este necesar s\u0103 se \u00eentrebe \u00een ce \u021b\u0103ri a fost produs \u0219i dac\u0103 au practici corecte \u00een acele locuri?<\/p>\n

Consumatorii cerceteaz\u0103 dac\u0103 produsele pe care le cump\u0103r\u0103 au fost confec\u021bionate folosind proceduri etice de confec\u021bionare sau folosind munc\u0103 silnic\u0103 \u00een alt\u0103 parte a lumii?<\/p>\n

Un consumator<\/strong> modern \u0219tie despre comer\u021bul ilegal dintre \u021b\u0103ri \u0219i metodele acestora. El este con\u0219tient de r\u0103ul f\u0103cut de mobilierul confec\u021bionat din lemn t\u0103iat ilegal.<\/p>\n

Este acesta organic?<\/h2>\n

Mai mult dec\u00e2t dreptul de a \u0219ti, consumatorii trebuie s\u0103 afle dac\u0103 produsul pe care \u00eel pl\u0103tesc con\u021bine toxine? Este acesta modificat genetic sau organic?<\/p>\n

Consumatorii doresc s\u0103 \u0219tie dac\u0103 \u00eenghit pesticide prin produsele achizi\u021bionate. Trebuie s\u0103 fie con\u0219tien\u021bi de existen\u021ba acestor toxine speciale ca mercurul \u0219i plumbul \u0219i s\u0103 ia o decizie conform informa\u021biilor, dac\u0103 ar dori s\u0103 \u00ee\u0219i investeasc\u0103 banii \u00een acel produs.<\/p>\n

Mai mul\u021bi consumatori<\/strong> sunt preocupa\u021bi \u00een prezent de conservan\u021bii ad\u0103uga\u021bi sau evitarea produselor cu nivele ridicate de fluorur\u0103. De exemplu, s\u0103 evite carnea infestat\u0103 cu antibiotice.<\/p>\n

Ei \u0219tiu despre particulele microplastice care exist\u0103 \u00een pasta de din\u021bi \u0219i \u00een alte cosmetice \u0219i impactul acestora asupra mediului \u00eenconjur\u0103tor. Astfel, inten\u021bioneaz\u0103 s\u0103 evite \u00een totalitate aceste produse.<\/p>\n

Cum va impacta acesta mediul \u00eenconjur\u0103tor?<\/h2>\n

Con\u0219tientizarea despre plasticul utilizat individual, \u00eempachetarea \u0219i impactul asupra naturii cresc mai repede acum. Cu eforturile primite din partea comunit\u0103\u021bilor, organiza\u021biilor \u0219i indivizilor, oamenii \u0219tiu despre ororile plasticului folosit individual.<\/p>\n

Conform „LA Times”: jum\u0103tate de miliard de paie sunt folosite zilnic<\/em>. Refuzul utiliz\u0103rii paielor a devenit o practic\u0103 ascendent\u0103 \u00een toat\u0103 lumea. Adesea oamenii evit\u0103 folosirea plasticului utilizat individual \u0219i opteaz\u0103 pentru pungi din iut\u0103, h\u00e2rtie sau fibre pentru cump\u0103r\u0103turi.<\/p>\n

Ast\u0103zi consumatorii au sporit sensul precau\u021biei c\u00e2nd este vorba de modele de consum \u0219i impactul lor ulterior asupra ecosistemului. Grijile ambientale au un impact asupra deciziei de achizi\u021bie a consumatorului.<\/p>\n

Majoritatea consumatorilor se \u00eentreab\u0103 dac\u0103 produsul este sigur pentru mediul \u00eenconjur\u0103tor \u0219i s\u0103n\u0103tatea lor? Cum contribuie la schimbarea climatului \u0219i amprentarea de carbon global\u0103?<\/p>\n

Acestea sunt doar c\u00e2teva din chestiunile m\u0103re\u021be despre care mul\u021bi consumatori \u0219tiu \u0219i sunt procesate \u00een subcon\u0219tient sau con\u0219tient, c\u00e2nd opteaz\u0103 pentru un produs.<\/h2>\n

De cele mai multe ori lumea se \u00eenfl\u0103c\u0103reaz\u0103 la ideea obiceiurilor care \u00ee\u021bi consum\u0103 mental-ul, n\u0103scute din practicile etice, transparent\u0103 \u0219i responsabilitate. Consumatorii caut\u0103 mai multe informa\u021bii comparativ cu cei din ultimele genera\u021bii. \u00cen timp ce printarea etichetelor pentru produsele tradi\u021bionale are restric\u021bii c\u00e2t \u0219i limit\u0103ri, pentru a \u00eent\u00e2mpina aceast\u0103 nevoie sporita de informa\u021bii detaliate despre produs, este timpul ca brandurile s\u0103 se g\u00e2ndeasc\u0103 c\u00e2t de bine pot comunica poten\u021bialilor clien\u021bi<\/a>, pove\u0219tile despre produsele \u0219i eforturile de a pre\u00eent\u00e2mpina a\u0219tept\u0103rile consumatorului.<\/p>\n

Mai multe organiza\u021bii \u0219i brand-uri<\/a> au luat m\u0103suri demne de laud\u0103 pentru produsele lor, prin \u00eenlocuirea unui ingredient \u00een mod con\u0219tient, schimbarea furniz\u0103rii din motive etice, depunerea de eforturi pentru a reduce amprentarea \u0219i ambalarea organiza\u021bional\u0103.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

De Ziua Mondial\u0103 a Mediului \u00cenconjur\u0103tor, ne \u00eendrept\u0103m aten\u021bia spre \u00eentreb\u0103rile adresate de consumatorii inteligen\u021bi, atunci c\u00e2nd privesc un produs \u0219i cum \u00ee\u0219i pot explica brandurile eforturile pentru a pre\u00eent\u00e2mpina mai bine a\u0219tept\u0103rile consumatorului. Consumatorii de ast\u0103zi devin mult mai precau\u021bi cu deciziile lor despre cump\u0103r\u0103turi, dorind s\u0103 afle din ce \u00een ce mai multe […]<\/p>\n","protected":false},"author":2,"featured_media":5937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nCe g\u00e2nde\u015fte un consumator modern \u0219i realist? - DC Web Design<\/title>\n<meta name=\"description\" content=\"De Ziua Mondial\u0103 a Mediului \u00cenconjur\u0103tor, ne \u00eendrept\u0103m aten\u021bia spre \u00eentreb\u0103rile adresate de consumatorii inteligen\u021bi, atunci c\u00e2nd privesc un produs \u0219i cum \u00ee\u0219i\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dcwebdesign.ro\/en\/ce-gandeste-consumatorul-modern-si-realist\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce g\u00e2nde\u015fte un consumator modern \u0219i realist? 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