{"id":6015,"date":"2018-03-09T09:06:13","date_gmt":"2018-03-09T07:06:13","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=6015"},"modified":"2020-05-08T13:52:48","modified_gmt":"2020-05-08T11:52:48","slug":"6-pasi-pentru-a-creea-un-newsletter-de-succes","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/6-pasi-pentru-a-creea-un-newsletter-de-succes\/","title":{"rendered":"6 pa\u015fi pentru a creea un newsletter de succes"},"content":{"rendered":"
\n

Mul\u0163i oameni creeaz\u0103 un newsletter deoarece le-a fost spus c\u0103 \u201eeste bine\u201d pentru afacerea lor, dar nu cred cu adevarat \u00een ceea ce transmit \u0219i lucrul acesta se vede din e-mail-urile trimise!<\/strong><\/p>\n

Oamenii sunt ocupa\u021bi. Nu vor vedea toate actualiz\u0103rile de pe re\u021belele de socializare<\/a> \u0219i cu siguran\u021b\u0103 nu \u00ee\u0219i vor mai aminti s\u0103 verifice periodic site-ul dvs. Dar ei s-au \u00eenscris la newsletter-ul dvs. deoarece VOR s\u0103 aud\u0103\u00a0NOUT\u0102\u021aI\u00a0despre afacerea dvs. Ei cred c\u0103 aceasta \u00eei poate ajut\u0103 s\u0103 rezolve o problem\u0103 sau s\u0103 ob\u021bin\u0103 rezultate mai bune. Doar c\u0103 vor s\u0103 aud\u0103 asta de la tine \u00een mod corect.<\/p>\n<\/div>\n

<\/p>\n

\n

Dac\u0103 nu crede\u021bi \u00een ceea ce face\u021bi, clientul dvs. va sim\u021bi asta iar abona\u021bii vor fi mai pu\u021bin implica\u021bi \u0219i receptivi la mesajul transmis.<\/h2>\n

Un newsletter de succes necesit\u0103 o schimbare \u00een g\u00e2ndire. \u00cen loc s\u0103-i spune\u021bi clientului despre ultima dvs. v\u00e2nzare \u0219i un articol aleatoriu pe care l-a\u021bi scris pentru c\u0103 ar trebui s\u0103 include\u021bi un articol \u00een buletinul de \u0219tiri \u2013 \u00eencerca\u021bi s\u0103 trimite\u021bi un newsletter prin care s\u0103 comunica\u021bi cu clien\u021bii dvs.<\/p>\n

Pa\u0219ii pentru a crea un newsletter de succes:<\/p>\n

1. Fii profesionist cu newsletter-ul t\u0103u!<\/h2>\n

Primul pas este s\u0103 te decizi s\u0103 fii \u201cprofesionist\u201d. Asta \u00eenseamn\u0103 s\u0103 utilizezi un serviciu de po\u0219t\u0103 electronic\u0103, cum ar fi Aweber sau Mailchimp (nu trimite niciodat\u0103 din contul t\u0103u personal), trimite\u021bi numai persoanelor care se \u00eenscriu la newsletter-ul t\u0103u \u0219i stabile\u0219te de la \u00eenceput c\u00e2t de des vei trimite e-mail (zilnic? lunar? Oamenii vor s\u0103 \u0219tie la ce s\u0103 se a\u0219tepte.)<\/p>\n

2. Nu-l face despre tine!<\/h2>\n

Acesta este cel mai important pas pentru un newsletter de succes<\/a>. Nu te mai g\u00e2ndi la ceea ce vrei s\u0103 vinzi \u2013 \u0219i identific\u0103-te, \u00een schimb, cu clientul t\u0103u. Ce face s\u0103pt\u0103m\u00e2na asta? Cu ce probleme se confrunt\u0103? Cum \u00eel po\u021bi ajuta?<\/p>\n

Buletinul informativ trebuie s\u0103 fie relevant \u0219i util pentru clientul t\u0103u. Da, poate include oferte<\/a>, dar trebuie s\u0103 fie \u00een beneficiul clientului.<\/p>\n

C\u00e2nd reu\u0219e\u0219ti acest lucru \u0219i creezi un e-mail cu adev\u0103rat util \u0219i relevant, vei vedea cum clien\u021bii t\u0103i vor interac\u021biona \u0219i chiar \u00eel vor transmite mai departe prietenilor lor!<\/p>\n

3. F\u0103-l u\u0219or de vizualizat!<\/h2>\n

C\u00e2t timp petreci citind un e-mail? Probabil doar c\u00e2teva secunde \u00eenainte de a decide dac\u0103 cite\u0219ti mai departe sau s\u0103 \u00eel \u0219tergi. Faptul c\u0103 mul\u021bi oameni verific\u0103 e-mailurile pe un dispozitiv mobil, trebuie s\u0103 te ajute s\u0103 \u00een\u021belegi c\u0103 e-mailurile trebuie vizualizate cu u\u0219urin\u021b\u0103 cu ajutorul titlurilor, sec\u021biunilor, etc.<\/p>\n

4. F\u0103-l utilizabil!<\/h2>\n

Simplific\u0103 metoda prin care clien\u021bii pot face ac\u021biuni. Ce vrei c\u0103 ei s\u0103 fac\u0103? S\u0103 cumpere ceva? S\u0103 citeasc\u0103 postarea ta pe blog? S\u0103-l trimit\u0103 unui prieten? S\u0103-l distribuie pe re\u021belele de socializare? Decide-te din prima \u0219i pune ac\u021biunea \u00een e-mail.<\/p>\n

Include\u021bi fraze de ac\u021biune precum „Face\u021bi clic aici pentru a citi …” Nu v\u0103 fie fric\u0103 s\u0103 men\u021biona\u021bi \u0219i s\u0103 v\u0103 conecta\u021bi cu oamenii. Mul\u021bi nu vor parcurge \u00eentregul e-mail, a\u0219a c\u0103 pune\u021bi ac\u021biunea p\u00e2n\u0103 la ultima linie!<\/p>\n

5. Scrie un titlu potrivit pentru con\u021binut!<\/h2>\n

Titlurile reprezint\u0103 o parte esen\u021bial\u0103 a unei post\u0103ri de succes \u2013 acela\u0219i lucru se \u00eent\u00e2mpl\u0103 \u0219i cu e-mailurile! Dac\u0103 ai un titlu plictisitor (Ex: „Newsletter-ul<\/strong> din iunie”), clientul t\u0103u va \u0219terge e-mailul \u00eenainte de a-l deschide! Nu conteaz\u0103 c\u00e2t de fantastic este con\u021binutul: Nu \u00eel va vedea niciodat\u0103 dac\u0103 nu \u00eei place titlul.<\/em><\/p>\n

6. Testeaz\u0103 e-mail-urile pe mai multe tipuri de telefoane \u0219i platforme de e-mail!<\/h2>\n

Efectueaz\u0103 c\u00e2teva teste \u00eenainte de a face trimiterea de emailuri. Asigur\u0103-te c\u0103 testezi cum arat\u0103 aceasta \u00een diferite formate<\/a> \u0219i \u00een special pe dispozitivele mobile, unde majoritatea e-mailurilor sunt deschise.<\/p>\n

Newsletter-ul<\/strong>\u00a0nu este doar un alt element de marketing care trebuie bifat pe lista, este mai degrab\u0103 o modalitate de a te conecta cu viitori \u0219i poten\u021bialii clien\u021bi. C\u00e2nd abordezi\u00a0newsletter-ul<\/strong> ca o modalitate de a ar\u0103ta clien\u021bilor cum \u00een\u021belegi nevoile lor \u0219i le po\u021bi oferi sfaturi utile pentru a le rezolva, vei observa c\u0103 tot mai mul\u021bi vor interac\u021biona \u0219i vor deschide email-ul.<\/p>\n

Astfel vei descoperi faptul c\u0103 newsletter-ul poate fi u\u0219or de scris atunci c\u00e2nd \u00eel vezi ca o modalitate esen\u021bial\u0103 de a te conecta cu clien\u021bii, \u0219i nu doar de a-\u021bi promova produsele.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Mul\u0163i oameni creeaz\u0103 un newsletter deoarece le-a fost spus c\u0103 \u201eeste bine\u201d pentru afacerea lor, dar nu cred cu adevarat \u00een ceea ce transmit \u0219i lucrul acesta se vede din e-mail-urile trimise! Oamenii sunt ocupa\u021bi. Nu vor vedea toate actualiz\u0103rile de pe re\u021belele de socializare \u0219i cu siguran\u021b\u0103 nu \u00ee\u0219i vor mai aminti s\u0103 verifice […]<\/p>\n","protected":false},"author":2,"featured_media":6016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\n6 pa\u015fi pentru a creea un newsletter de succes - DC Web Design<\/title>\n<meta name=\"description\" content=\"Multi oameni creeaz\u0103 un newsletter deoarece le-a fost spus c\u0103 \u201eeste bine\u201d pentru afacerea lor, dar nu cred cu adevarat in ceea ce transmit \u0219i lucrul acesta se\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dcwebdesign.ro\/en\/6-pasi-pentru-a-creea-un-newsletter-de-succes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 pa\u015fi pentru a creea un newsletter de succes - 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