{"id":6024,"date":"2018-01-09T09:24:13","date_gmt":"2018-01-09T07:24:13","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=6024"},"modified":"2020-05-08T14:16:19","modified_gmt":"2020-05-08T12:16:19","slug":"31-de-termeni-de-digital-marketing-pe-care-trebuie-sa-i-cunosti","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/31-de-termeni-de-digital-marketing-pe-care-trebuie-sa-i-cunosti\/","title":{"rendered":"31 de termeni din Digital Marketing pe care trebuie s\u0103-i cuno\u0219ti!"},"content":{"rendered":"
\n

In acest articol ve\u021bi g\u0103si o list\u0103 cu cei mai uzuali termeni din Marketing-ul Online, care au leg\u0103tur\u0103 cu optimizarea SEO, cost-ul per click (PPC) \u0219i proiecte de web-design.<\/strong><\/p>\n<\/div>\n

On Page SEO<\/strong>: reprezint\u0103 \u00eembun\u0103t\u0103\u021birile aduse unui site pentru c\u0103 acesta s\u0103 apar\u0103 c\u00e2t mai bine \u00een c\u0103ut\u0103ri.<\/p>\n

\n

PPC(costul per click)<\/strong>: reprezint\u0103 suma de bani pe care o da\u021bi pentru un click acces\u00e2nd reclama dvs. .De asemenea \u0219i modelul de publicitate online prin care o agen\u021bie pl\u0103te\u0219te un editor (de obicei un motor de c\u0103utare, un site de social media sau un proprietar al site-ului web) pentru fiecare click primit acces\u00e2nd reclama lui. Pentru motoarele de c\u0103utare, reclamele de tip \u201cpl\u0103te\u0219te per click\u201d afi\u0219eaz\u0103 reclama c\u00e2nd aceasta corespunde cu o c\u0103utare dup\u0103 anumite cuvinte cheie. Google Adwords este cel mai cunoscut pentru astfel de reclame.<\/p>\n

<\/p>\n

Web Design Responsive<\/strong>: este procesul de realizare a site-ului, astfel \u00eenc\u00e2t acesta s\u0103 poat\u0103 fi vizualizat \u0219i utilizat pe mai multe dispozitive. Site-ul recunoa\u0219te dispozitivul pe care ruleaz\u0103 \u0219i ajusteaz\u0103 con\u021binutul automat, astfel \u00eenc\u00e2t s\u0103 poat\u0103 fi vizualizat f\u0103r\u0103 probleme.<\/p>\n

URL<\/strong>: Adresa unei pagini Web, cea pe care o tastam pentru a accesa site-ul.<\/p>\n

Content Marketing<\/strong>: o metod\u0103 de marketing prin care se creeaz\u0103 \u0219i distribuie un con\u021binut important \u0219i relevant pentru a atrage aten\u021bia unui public specific. Scopul principal este acela de a educa consumatorul care prospecteaz\u0103 pia\u021ba ,asupra serviciului oferit, in scopul de a crea v\u00e2nz\u0103ri sau expunere.<\/p>\n

Trafic Organic<\/strong>: traficul generat pe pagin\u0103 de vizitatorii care\u00a0nu<\/strong>\u00a0au ajuns acolo prin reclame pl\u0103tite.<\/p>\n

Google Analytics<\/strong>: un serviciu gratuit de analiza a site-urilor oferit de Google. Monitorizeaz\u0103 \u0219i raporteaz\u0103 traficul \u0219i comportamentul vizitatorilor pe site-ul dvs.<\/p>\n

Link<\/strong>: sunt dou\u0103 tipuri de link-uri: interne \u0219i externe. Link-urile interne duc pe pagini diferite ale aceluia\u0219i site. Link-urile externe duc pe diferite site-uri.\u00a0Backlink-uri:\u00a0<\/strong>link-uri care vin din alte site-uri catre un site. Acestea au scopul de a creste autoritatea domeniului ce primeste link-uri.<\/p>\n

Autoritatea domeniului<\/strong>: este calculat din evaluarea link-ului principal, adica num\u0103rul total de back-link-uri adunate \u00een timp.<\/p>\n

Landing Page<\/strong>: este \u00een general, pagin\u0103 de internet principala de unde se ini\u021biaz\u0103 o ac\u021biune. Principalul scop al paginii este s\u0103 ob\u021bin\u0103 informa\u021bii despre vizitator, care vor fi folosite mai departe,\u00een procesul de marketing<\/a>.<\/p>\n

Cuvinte cheie<\/strong>: sunt subiectele (topic-urile) pe care paginile web le transmit \u00een rezultatele motoarelor de c\u0103utare mari precum Google<\/a>. Alegerea lor reprezint\u0103 un proces \u00een dou\u0103 etape. Ini\u021bial, este important s\u0103 folosi\u021bi un cuv\u00e2nt cheie care s\u0103 garanteze un volum de c\u0103utare notabil \u0219i care nu este prea greu de clasat. Apoi trebuie s\u0103 va asigura\u021bi c\u0103 este \u00een concordan\u021b\u0103 cu domeniul de activitate. Pentru c\u0103 aceste cuvinte cheie s\u0103 fie luate \u00een seam\u0103, trebuie s\u0103 le integr\u0103m \u00een titlu, heading-uri si mai ales in con\u021binutul text al paginii.<\/p>\n

Cuvinte cheie \u201cLong Tail\u201d<\/strong>: o fraz\u0103 care con\u021bine cel pu\u021bin trei cuvinte. Aceste cuvinte cheie sunt folosite de exemplu atunci c\u00e2nd vrem s\u0103 acoperim o regiune sau o anumit\u0103 categorie de v\u00e2rst\u0103. Cuvintele cheie Long Tail sunt fraze folosite pentru c\u0103ut\u0103ri specifice. Exemplu: \u201cweb design Bucuresti\u201d, „agentie de web design profesionista din Bucuresti”, „servicii de optimizare SEO<\/a> pentru site-uri responsive”, etc.<\/p>\n

Redirec\u021bionare 301<\/strong>: o informare creata din programare, care anun\u021b\u0103 motoarele de c\u0103utare c\u0103 un URL a fost \u0219ters sau are acum o nou\u0103 adres\u0103. O redirec\u021bionare de acest tip este incorporat\u0103, de obicei, \u00een noua adres\u0103 \u0219i transferul se face automat. Dac\u0103 este f\u0103cut corect, acesta p\u0103streaz\u0103 \u0219i autoritatea domeniului anterior.<\/p>\n

Eroare 404<\/strong>: un mesaj care apare atunci c\u00e2nd o pagin\u0103 web nu exist\u0103. Acesta este mesajul standard care indic\u0103 faptul c\u0103 adresa c\u0103utat\u0103 nu a fost g\u0103sit\u0103.<\/p>\n

Rata de respingere (Bounce Rate)<\/strong>: reprezint\u0103 procentul de vizitatori care au accesat site-ul, dar au ie\u0219it imediat f\u0103r\u0103 a face nici o ac\u021biune (fara sa intre si in alte pagini secundare). O rat\u0103 mare de respingere are, de obicei, rezultate \u00een rate de conversie sc\u0103zute, deoarece nimeni nu viziteaz\u0103 site-ul dvs. suficient de repede pentru a absorbi con\u021binutul.<\/p>\n

Contact<\/strong>: un contact reprezint\u0103 o persoan\u0103 care a acceptat s\u0103-\u0219i ofere datele de contact \u00eentr-un chestionar aflat pe site. Contactele pot fi de diferite feluri: poten\u021biali clien\u021bi, clien\u021bi care adun\u0103 informa\u021bii pentru campaniile de marketing.<\/p>\n

Conversia<\/strong>: o tehnic\u0103 de marketing care \u00eencurajeaz\u0103 clientul s\u0103 ac\u021bioneze. Se consider\u0103 conversie atunci c\u00e2nd un client realizeaz\u0103 ac\u021biunea cerut\u0103. De exemplu: completeaz\u0103 un formular pentru a avea acces la un fi\u0219ier; plateste un pachet de inscriere pe site; cumpara un produs din magazinul online.<\/p>\n

Rata de conversie<\/strong>: Un procent din contactele care se angajeaz\u0103 cu succes \u00eentr-o ac\u021biune dorit\u0103 pe o pagin\u0103 web. De exemplu c\u00e2\u021bi la sut\u0103 dintre vizitatorii totali ai unui site au completat un formular pe o pagin\u0103 web sau au cumparat un produs.<\/p>\n

Call to Action (CTA)<\/strong>: un con\u021binut prin care se \u00eencurajeaz\u0103 vizitatorul s\u0103 fac\u0103 o anumit\u0103 ac\u021biune \u00een site. De obicei aceasta vine sub form\u0103 de instruc\u021biune: \u201ccontacteaz\u0103 acum!\u201dsau \u201cd\u0103 click aici!\u201d.<\/p>\n

Cost per mie (CPM)<\/strong>: cele mai multe reclame online sunt monitorizate prin acest procedeu prin care costul este calculat pentru 1000 de ac\u021biuni. De exemplu dac\u0103 un banner este setat pe lei 50\/M, inseamna ca pentru costul de 50 Lei va fi afisat de 1000 de ori.<\/p>\n

Marketing prin e-mail<\/strong>: folosirea e-mailului cu scopul de a atrage clien\u021bi, v\u00e2nz\u0103ri sau orice tip de conversie. Folosirea unui \u201cCall to Action\u201d \u00eentr-un email este foarte important\u0103.<\/p>\n

Hashtag<\/strong>: o expresie care \u00eencepe cu \u201c#\u201d. Este folosit\u0103 \u00een principal \u00een social media<\/a>, pentru a da \u201ctag\u201d paginilor cu con\u021binut similar. Aceata metod\u0103 este folosit\u0103 pentru a g\u0103si sau a adauga con\u021binut asem\u0103n\u0103tor. Hashtag-urile mai sunt utile si pentru motoarele de cautare are retelelor sociale deoarece transmit acestora care sunt cuvintele care descriu un continut media.<\/p>\n

Header Tags (etichete H)<\/strong>: sunt folosite \u00een HTML pentru a identifica titlurile pe o pagin\u0103. Titlurile sunt catalogate de la H1 la H6. H1 este cel mai important \u0219i apare pe site cu fontul cel mai mare, iar H6 este cel mai mic. Este foarte important pentru SEO c\u0103 \u00een aceste titluri s\u0103 ap\u0103ra cuvintele cheie alese. De asemenea este recomandat sa se foloseasca doar un singur H1 si oricate H2-H6.<\/p>\n

Hypertext Markup Language (HTML)<\/strong>: un limbaj de programare pentru a crea site-uri.<\/p>\n

Hypertext Transfer Protocol (HTTP)<\/strong>: este codul fundamental folosit \u00een „www”. Acest cod determin\u0103 modul \u00een care informa\u021biile sunt formulate \u0219i transferate \u0219i modul \u00een care browser-ele web si serverele ar trebui s\u0103 r\u0103spund\u0103 la informa\u021biile pe care le ofer\u0103.<\/p>\n

Hypertext Transfer Protocol Secure (HTTPS)<\/strong>: Este varianta securizat\u0103<\/a> a HTTP-ului. Asta \u00eenseamn\u0103 c\u0103 toate informa\u021biile transmise de site c\u0103tre browser sun criptate. Site-urile care au un HTTP securizat sunt vizualizate mai bine de Google.<\/p>\n

Hyperlink<\/strong>: un link ata\u0219at unui text care duce c\u0103tre un fi\u0219ier sau o pagin\u0103 web, activ\u00e2ndu-se de obicei prin click pe un cuv\u00e2nt sau o imagine.<\/p>\n

Adres\u0103 IP (Internet Protocol)<\/strong>: este un num\u0103r atribuit unui dispozitiv care folose\u0219te internetul. Fiecare dispozitiv are un num\u0103r diferit \u0219i acesta poate fi folosit pentru a afla loca\u021bia lui. Po\u021bi afla adres\u0103 ta IP acces\u00e2nd Google \u0219i c\u0103ut\u00e2nd \u201cwhat is my IP address\u201d.<\/p>\n

Meta-Tag<\/strong>: sunt cuvinte cheie care descriu con\u021binutul unei pagini. Acestea nu sunt vizibile \u00een con\u021binutul pagini, dar sunt ad\u0103ugate \u00een cod. Acestea sunt similare cu tagurile folosite de bloggeri, dar ele descriu con\u021binutul paginii pentru motoarele de c\u0103utare, pentru a le u\u0219ura munca.<\/p>\n

Meta-Descriere<\/strong>: un paragraf de maxim 320 de caractere, care eviden\u021biaz\u0103 con\u021binutul paginii. Este o descriere scurt\u0103. Foarte important pentru SEO (este textul care apare in descrierea paginii pe Google).<\/p>\n

Cuvintele Cheie Meta<\/strong>: un meta-tag special care eviden\u021biaz\u0103 cuvintele cheie dintr-o pagin\u0103. Acestea nu mai sunt obligatorii sa apara in codul HTML al unui site.<\/p>\n

Cu siguran\u021b\u0103 c\u0103 exist\u0103 mult mai mul\u021bi termeni \u00een domeniul marketing-ului online, dar noi am considerat c\u0103 cele de mai sus reprezint\u0103 o baz\u0103 solid\u0103 pentru orice de\u021bin\u0103tor de website. Chiar dac\u0103 nu te ocupi tu de site, este important s\u0103 fii informat si pregatit atunci cand comunici cu cei care se ocupa de el!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In acest articol ve\u021bi g\u0103si o list\u0103 cu cei mai uzuali termeni din Marketing-ul Online, care au leg\u0103tur\u0103 cu optimizarea SEO, cost-ul per click (PPC) \u0219i proiecte de web-design. Optimizarea SEO: reprezint\u0103 \u00eembun\u0103t\u0103\u021birile aduse unui site pentru c\u0103 acesta s\u0103 apar\u0103 c\u00e2t mai bine \u00een c\u0103ut\u0103ri. PPC(costul per click): reprezint\u0103 suma de bani pe care […]<\/p>\n","protected":false},"author":2,"featured_media":6025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\n31 de termeni din Digital Marketing pe care trebuie s\u0103-i cuno\u0219ti! - DC Web Design<\/title>\n<meta name=\"description\" content=\"In acest articol ve\u021bi g\u0103si o list\u0103 cu cei mai uzuali termeni din Marketingul Online, care au leg\u0103tur\u0103 cu optimizarea SEO, costul per click (PPC) \u0219i proiecte d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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