{"id":6030,"date":"2024-02-21T09:31:00","date_gmt":"2024-02-21T07:31:00","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=6030"},"modified":"2024-03-01T18:20:07","modified_gmt":"2024-03-01T16:20:07","slug":"de-ce-un-brand-este-mai-mult-decat-un-simplu-logo","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/de-ce-un-brand-este-mai-mult-decat-un-simplu-logo\/","title":{"rendered":"De ce un brand este mai mult dec\u00e2t un simplu logo?"},"content":{"rendered":"<div class=\"itemIntroText\">\n<p><strong>Sper\u0103m c\u0103 e deja evident faptul c\u0103 brand-ul t\u0103u inseamn\u0103 mult mai mult decat un simplu logo, dar am vrea sa explic\u0103m un pic acest concept.<\/strong><\/p>\n<\/div>\n<p>Brand-urile nu apar peste noapte. Companiile mici, care nu sunt pe pia\u021b\u0103 de foarte mult timp, pot avea un brand, dar, de obicei, acesta este rezultatul unui plan bine g\u00e2ndit c\u00e2t \u0219i a feedback-ului primit din partea clien\u021bilor. Coca-Cola s-a prezentat clien\u021bilor ca fiind o b\u0103utur\u0103 r\u0103coritoare pe care o po\u021bi savura \u00een timpul liber de mai bine de 100 de ani, \u0219i asta este imaginea pe care o avem c\u00e2nd cineva pomene\u0219te numele companiei.<\/p>\n<p><!--more--><\/p>\n<div class=\"itemFullText\">\n<h2>Logo-ul este un simbol vizual pe care o companie \u00eel concepe pentru a se reprezenta.<\/h2>\n<p>Un logo bun poate exista oric\u00e2nd dac\u0103 \u00een spatele lui se afl\u0103 un <strong>brand<\/strong> puternic \u0219i cu \u00eensemn\u0103tate. Pentru c\u0103, \u00een cele din urm\u0103, un logo este bun atunci c\u00e2nd face ceea ce ar trebui \u0219i anume s\u0103 reprezinte vizual brandul pe care \u00eel reprezint\u0103. Practic el este o scurt\u0103tur\u0103, un declan\u0219ator vizual spre ceea ce este \u00een spatele brandului.<\/p>\n<p>\u00cen principiu, orice\u00a0<strong>logo<\/strong>\u00a0poate fi bun at\u00e2ta timp c\u00e2t \u00een spatele lui exist\u0103 un\u00a0<strong>brand<\/strong>\u00a0puternic. Iar brandul reprezint\u0103, \u00een esen\u021b\u0103, tot ceea ce compania a f\u0103cut sau a transmis.<\/p>\n<p><em>Logo-ul este doar un simbol reprezentativ care oglinde\u0219te tot ce are de oferit brand-ul.<\/em><\/p>\n<p>Un\u00a0brand\u00a0reprezint\u0103 sentimentul pe care un client \u00eel are fa\u021b\u0103 de companie \u0219i de tot ce aceasta exprim\u0103 ca urmare a ac\u021biunilor sale.<\/p>\n<h2>Hai s\u0103 vedem care sunt atributele \u0219i func\u021bionalit\u0103\u021bile unui logo reu\u0219it:<\/h2>\n<h2>Simplitatea<\/h2>\n<p>Un logo bun este suficient de simplu pentru a transmite tot ceea ce are brandul de oferit f\u0103r\u0103 a ad\u0103uga prea multe detalii. Excep\u021bie fac logo-urile care au detalii vizuale importante pentru <strong>brand<\/strong>.<\/p>\n<h2>Recunoa\u0219terea u\u0219oar\u0103<\/h2>\n<p>Un logo trebuie s\u0103 fie u\u0219or de recunoscut. Asta \u00eenseamn\u0103 c\u0103 indiferent de design, acesta trebuie s\u0103 aib\u0103 o form\u0103 u\u0219or de recunoscut. Logo-ul <a title=\"9 motive pentru care marketing-ul \u00een social media este important pentru tine\" href=\"https:\/\/dcwebdesign.ro\/en\/9-motive-pentru-care-marketing-ul-pe-social-media-este-important-pentru-tine\/\">Instagram<\/a> este un exemplu foarte bun. Chiar dac\u0103 pare simplu, acesta poate fi recunoscut cu u\u0219urin\u021b\u0103.<\/p>\n<h2>Func\u021bionalitatea<\/h2>\n<p>Este foarte simplu! Un\u00a0<strong>logo<\/strong>\u00a0trebuie s\u0103 fie func\u021bional. Cel mai probabil logo-ul t\u0103u va fi folosit \u00een foarte multe feluri, de la digital la print, la animat, la <a title=\"Idei si trend-uri de Web Design in 2020\" href=\"https:\/\/dcwebdesign.ro\/en\/idei-si-trend-uri-de-web-design-in-2020\/\">design<\/a> de produs \u0219i altele.<\/p>\n<p>Logo-ul va fi folosit \u0219i de alte persoane \u00een afar\u0103 de tine \u0219i, astfel, vrei s\u0103 te asiguri c\u0103 poate fi folosit cu u\u0219urin\u021b\u0103. Cu c\u00e2t logo-ul t\u0103u este mai complex cu at\u00e2t va fi mai greu de folosit de ceilal\u021bi \u0219i \u0219ansele s\u0103 se comit\u0103 o gre\u0219eal\u0103 vor cre\u0219te.<\/p>\n<h2>Relevan\u021ba<\/h2>\n<p>Un logo bun trebuie fie in pas cu timpul. Ideal acesta r\u0103m\u00e2ne de actualitate o cu trecerea lui. Un logo poate evolueze asemenea unui om. Motivul pentru care un logo este actualizat periodic este acela un brand este dezvoltare schimbare , astfel, logo-ul trebuie reflecte bine aceste schimb\u0103ri.<\/p>\n<p>Logo-ul unei companii este foarte important,\u00a0este ca o conversa\u021bie \u00eentre companie \u0219i <a title=\"Ce g\u00e2nde\u015fte un consumator modern \u0219i realist?\" href=\"https:\/\/dcwebdesign.ro\/en\/ce-gandeste-consumatorul-modern-si-realist\/\">clien\u021bii<\/a> s\u0103i. Aceasta poate fi, politicoas\u0103, plin\u0103 de umor, de actualitate, normal\u0103 sau profesional\u0103, dar nu poate fi controversat\u0103, argumentativ\u0103 sau profitoare. Creaz\u0103 un\u00a0<strong>logo<\/strong> puternic, care s\u0103 reprezinte valorile brandului \u0219i las\u0103 acest logo s\u0103 fie o extensie natural\u0103 a mesajului pe care compania dore\u0219te s\u0103-l transmit\u0103.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sper\u0103m c\u0103 e deja evident faptul c\u0103 brand-ul t\u0103u inseamn\u0103 mult mai mult decat un simplu logo, dar am vrea sa explic\u0103m un pic acest concept. Brand-urile nu apar peste noapte. Companiile mici, care nu sunt pe pia\u021b\u0103 de foarte mult timp, pot avea un brand, dar, de obicei, acesta este rezultatul unui plan bine [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De ce un brand este mai mult dec\u00e2t un simplu logo? - DC Web Design<\/title>\n<meta name=\"description\" content=\"Sper\u0103m c\u0103 e deja evident faptul c\u0103 brand-ul tau inseamn\u0103 mult mai mult decat un simplu logo, dar am vrea sa explic\u0103m un pic acest concept. 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