{"id":6033,"date":"2017-11-14T09:34:53","date_gmt":"2017-11-14T07:34:53","guid":{"rendered":"https:\/\/dcwebdesign.ro\/2020\/?p=6033"},"modified":"2020-05-08T13:59:08","modified_gmt":"2020-05-08T11:59:08","slug":"3-strategii-de-social-media-pentru-a-dezvolta-o-afacere-mica","status":"publish","type":"post","link":"https:\/\/dcwebdesign.ro\/en\/3-strategii-de-social-media-pentru-a-dezvolta-o-afacere-mica\/","title":{"rendered":"3 strategii de social media pentru o afacere mic\u0103"},"content":{"rendered":"
\n

Post\u0103rile din cadrul re\u021belelor de socializare pot fi vizualizate de oricine, oric\u00e2nd \u0219i oriunde. Ast\u0103zi sunt peste 2.56 miliarde de utilizatori conecta\u021bi \u00een cadrul re\u021belelor de socializare, coment\u00e2nd \u0219i distribuind con\u021binut \u00een \u00eentreaga lume.<\/strong><\/p>\n<\/div>\n

De la simpli utilizatori care posteaz\u0103 despre ziua lor de na\u0219tere p\u00e2n\u0103 la formatorii de opinie care promoveaz\u0103 brand-uri \u0219i chiar reprezentan\u021bii corpora\u021biilor care dialogheaz\u0103 cu utilizatorii la un nivel personal, exist\u0103 un spa\u021biu social alocat fiec\u0103ruia. Proprietarii afacerilor mici au optat pentru re\u021belele de socializare: sunt 50 de milioane de companii pe Facebook, care au inceput s\u0103 interac\u021bioneze cu clien\u021bii lor. Aceast\u0103 abilitate de a aduce oamenii \u00eempreun\u0103 este motivul pentru care re\u021belele de socializare sunt un instrument puternic pentru o afacere.<\/p>\n

\n

Re\u021belele de socializare pot fi de ajutor \u00een special afacerilor mici care doresc s\u0103 se dezvolte prin r\u0103sp\u00e2ndirea rapid\u0103 a informa\u021biei. Abilitatea internetului este de a de\u021bine informa\u021bia care \u00eei ajut\u0103 pe proprietarii de afaceri mici s\u0103 c\u00e2\u0219tige recunoa\u0219tere pentru produsele \u0219i serviciile lor \u0219i, \u00een schimb, ace\u0219tia s\u0103 \u00ee\u0219i sporeasc\u0103 veniturile.<\/p>\n

Urm\u0103toarele sfaturi te vor ajut\u0103 \u00een dezvoltarea micii tale afaceri prin intermediul marketing-ului pe re\u021belele de socializare<\/a> \u0219i \u00ee\u021bi vor ar\u0103ta cum s\u0103 vinzi global:<\/p>\n

1: Fii consecvent!<\/h2>\n

Folosind \u00een mod activ re\u021belele de socializare ca o modalitate de a-\u021bi dezvolta afacerea, \u00eenseamn\u0103 s\u0103 investe\u0219ti mult timp \u0219i efort.<\/p>\n

Majoritatea afacerilor au desemnat o persoan\u0103 responsabil\u0103 sau o agen\u021bie pentru marketing-ul online<\/a> pentru a men\u021bine prezen\u021ba brand-ului \u00een cadrul re\u021belelor de socializare. De ce? Deoarece\u00a0social media<\/strong>\u00a0nu se opre\u0219te niciodat\u0103. Utilizatorii sunt conecta\u021bi mereu \u0219i deruleaz\u0103 feed-urile cu orele. Dac\u0103 optezi s\u0103 participi la acest gen de cultur\u0103, primul lucru de care trebuie s\u0103 \u021bii cont este c\u0103 trebuie s\u0103 participi activ, asta \u00eensemn\u00e2nd s\u0103 postezi \u0219i s\u0103 creezi con\u021binut constant. Activitatea ta le demonstreaz\u0103 utilizatorilor c\u0103 e\u0219ti un membru constant pe aceast\u0103 platform\u0103 \u0219i dac\u0103 nu au \u00eenceput \u00eenc\u0103 s\u0103 fie captiva\u021bi de con\u021binutul t\u0103u, vor \u00eencepe s\u0103 se simt\u0103 mai confortabil cu el, dup\u0103 ce \u00ee\u021bi vor recunoa\u0219te consecven\u021ba brand-ului.<\/p>\n

Platformele diferitelor re\u021bele de socializare au volume diferite ale post\u0103rilor. Asta \u00eenseamn\u0103 c\u0103 exist\u0103 un anumit num\u0103r de post\u0103ri ce sunt a\u0219teptate zilnic pe aceste platforme.<\/p>\n

De exemplu Twitter este o platform social\u0103 activ\u0103 unde durata de interes fa\u021b\u0103 de o postare este de doar 18 minute. Pentru o constan\u021b\u0103 bun\u0103 pe Twitter, utilizatorii posteaz\u0103 mai des.<\/p>\n

Alte site-uri ca\u00a0Facebook<\/a>, Instagram \u0219i LinkedIn permit un volum mai mic de post\u0103ri. Pentru aceste platorme, o postare pe zi este suficient\u0103 pentru a \u021bine utilizatorii conecta\u021bi.<\/p>\n

Dac\u0103 descoperi c\u0103 o platforma social\u0103 se potrive\u0219te mai bine cu afacerea ta dec\u00e2t celelalte, este \u00een regul\u0103 s\u0103 \u00eencepi cu una \u0219i apoi s\u0103 le diversifici pe m\u0103sur\u0103 ce te obi\u0219nuie\u0219ti cu ele.<\/p>\n

Cel mai important lucru de re\u021binut este c\u0103 o cheie a succesului o reprezint\u0103 consecven\u021ba atunci c\u00e2nd \u00ee\u021bi construie\u0219ti un brand \u00een cadrul re\u021belelor de socializare.<\/p>\n

In Rom\u00e2nia, numarul cel mai mare de utilizatori se reg\u0103sesc pe Facebook \u00eens\u0103 \u00een ultimul an, Instagram este \u00eentr-o cre\u015ftere spectaculoas\u0103.<\/p>\n

2: Creeaz\u0103 conexiuni spre v\u00e2nz\u0103ri!<\/h2>\n

Re\u021belele de socializare sunt un mediu important pentru a prezenta produsele \u0219i serviciile tale. Te po\u021bi m\u00e2ndri cu munca ta asidu\u0103 \u00een timp ce \u00ee\u021bi construie\u0219ti o comunitate care apreciaz\u0103 ceea ce faci. Dar un antreprenor trebuie s\u0103 \u00een\u021beleag\u0103 c\u0103 re\u021belele de socializare nu sunt doar pentru a posta fotografii dr\u0103gu\u021be \u2013 ci despre a construi o baz\u0103 a consumatorilor pe care s\u0103-i converte\u0219ti \u00een clien\u021bi.<\/p>\n

Pentru \u00eenceput, o modalitate excelent\u0103 de urmat este s\u0103 incluzi link-ul c\u0103tre site-ul t\u0103u \u00een toate profilele afacerii tale. Aceasta le va oferi utilizatorilor abilitatea de a ac\u021biona pe paginile re\u021belelor de socializare, \u00een afar\u0103 de a aprecia, comenta sau distribui post\u0103rile tale.<\/p>\n

Dac\u0103 ai o pagin\u0103 specific\u0103 pe site-ul t\u0103u care \u021bine de conversie, folose\u0219te acel link pe paginile tale de socializare. Mai mult, po\u021bi face referire la link c\u00e2nd postezi. Titlul poate include formularea \u201cd\u0103 click pe link-ul din bio pentru a-\u021bi comanda propriul buchet!\u201d sau \u201cvizita\u021bi-ne site-ul d\u00e2nd click pe link-ul din bio!\u201d.<\/p>\n

Folosirea acestor tipuri de CTA<\/strong>\u00a0\u2013 Call to action vor ajuta utilizatorii s\u0103 mearg\u0103 dincolo de re\u021belele de socializare \u0219i \u00eenspre v\u00e2nz\u0103ri.<\/p>\n

Neil Patel fondatorul Crazy Egg \u0219i Hello Bar men\u021bioneaz\u0103 c\u0103 backlink-ul pe social media nu numai c\u0103 \u00ee\u021bi dezvolta gradul de cunoa\u0219tere a brand-ului, dar ajut\u0103 \u0219i la \u00eembun\u0103t\u0103\u021birea SEO<\/a>. El mai spune: \u2018nu numai c\u0103 te ajut\u0103 s\u0103 te pozi\u021bionezi, dar fac diferen\u021ba \u00eentre prima \u0219i a dou\u0103 pozi\u021bie la rezultatele c\u0103ut\u0103rii\u2019.<\/em> Acesta este un aspect important al marketing-ului din cadrul re\u021belelor de socializare, deoarece \u00ee\u021bi dore\u0219ti c\u0103 site-ul t\u0103u s\u0103 fie autoritar \u00een industria ta.<\/p>\n

Dac\u0103 e\u0219ti interesat s\u0103 afli mai multe despre SEO \u0219i re\u021belele de socializare, contacteaz\u0103 \u0219i lucreaz\u0103 \u00eentodeauna cu exper\u021bi \u00een domeniul marketing-ului online.<\/p>\n

3: Identific\u0103 persoanele cu influen\u021b\u0103 \u00een ni\u0219a ta!<\/h2>\n

Persoanele cu influen\u021b\u0103 din cadrul re\u021belelor de socializare sunt o modalitate important\u0103 de a c\u00e2\u0219tiga expunere\u2026rapid. Sunt liderii re\u021belelor de socializare \u0219i \u0219i-au c\u00e2\u0219tigat destui simpatizan\u021bi care le sunt loiali.<\/p>\n

Pentru afacerile mici, colaborarea cu un influencer este o modalitate grozav\u0103 de a spori con\u0219tientizarea brand-ului \u0219i procentul conversiilor.Deci cum po\u021bi folosi pentru-construi afacerea? Prin identificarea unui influencer care este popular. Dac\u0103 de\u021bii un restaurant, g\u0103se\u0219te vloggeri pe YouTube care posteaz\u0103 frecvent videoclipuri despre m\u00e2ncatul \u00een ora\u0219 \u0219i invit\u0103-i s\u0103 \u00ee\u021bi viziteze restaurantul \u0219i s\u0103 \u00ee\u021bi evalueze felurile de m\u00e2ncare pentru o mas\u0103 gratuit\u0103. Dac\u0103 ai un magazin de bijuterii, ia \u00een considerare d\u0103ruirea unei crea\u021bii personale, unei persoane influente din cadrul Instagram \u0219i solicit\u0103 s\u0103 fie prezentat\u0103 pe pagina ei.<\/p>\n

Descoper\u0103 o persoan\u0103 cu influen\u021b\u0103 care nu este numai cunoscut\u0103 \u00een industria ta, dar care se \u0219i potrive\u0219te brand-ului<\/a> t\u0103u unicat \u0219i poate fi imaginea acestuia!<\/em><\/p>\n

Concluzii cheie<\/h2>\n

Re\u021belele de socializare pot fi un aspect definitoriu pentru succesul unei afaceri mici, \u00een special c\u00e2nd este integrat cu grij\u0103 \u00eentr-o strategie complet\u0103 de marketing online. Aceste trei sfaturi \u00ee\u021bi arat\u0103 cum te pot ajuta re\u021belele de socializare s\u0103 construie\u0219ti un brand \u0219i s\u0103 contribui la dezvoltarea afacerii tale. Mai jos relu\u0103m sfaturile cheie:<\/p>\n

1.<\/strong> S\u0103 ai un volum consistent de post\u0103ri pe platformele re\u021belelor de socializare pentru a \u00eencuraja implicarea audien\u021bei.
\n2.<\/strong> Introdu link-ul site-ului t\u0103u \u00een cadrul re\u021belelor de socializare pentru a duce la conversii \u0219i pentru a completa strategia ta de SEO.
\n3.<\/strong> G\u0103se\u0219te persoane cu influen\u021b\u0103 \u00een ni\u0219a ta pentru a \u00eembun\u0103t\u0103\u021bi gradul de con\u0219tientizare a brand-ului la o scar\u0103 c\u00e2t mai mare.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Post\u0103rile din cadrul re\u021belelor de socializare pot fi vizualizate de oricine, oric\u00e2nd \u0219i oriunde. Ast\u0103zi sunt peste 2.56 miliarde de utilizatori conecta\u021bi \u00een cadrul re\u021belelor de socializare, coment\u00e2nd \u0219i distribuind con\u021binut \u00een \u00eentreaga lume. De la simpli utilizatori care posteaz\u0103 despre ziua lor de na\u0219tere p\u00e2n\u0103 la formatorii de opinie care promoveaz\u0103 brand-uri \u0219i chiar […]<\/p>\n","protected":false},"author":2,"featured_media":6034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\n3 strategii de social media pentru o afacere mic\u0103 - DC Web Design<\/title>\n<meta name=\"description\" content=\"Post\u0103rile din cadrul re\u021belelor de socializare pot fi vizualizate de oricine, oric\u00e2nd \u0219i oriunde. 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